With the prospect of economic recovery, small local grocers are expected to see sustained growth in terms of both current value and number of outlets over the forecast period. Such outlets will continue to play a vital role when it comes to accessibility of essential goods, with this retail channel being culturally ingrained in Filipino culture.
Small local grocers will also continue to benefit from forging partnerships with major manufacturers, which are keen to increase their visibility in this retail channel. For example, Asia Brewery’s Cobra energy drink is being promoted in sari-sari stores through an Under the Crown promotion, whereby shoppers have an opportunity to win one of a range of instant prizes, including a Mitsubishi Strada Athlete, when purchasing the product.
Despite a continued rise in the number of small local grocers, particularly in rural areas, the aggressive expansion of convenience store chains into previously underserved provinces outside Metro Manila will prove to be a threat to the prospects of this channel, moving forward. 7-Eleven, for example, opened around 400 new stores in 2023, with most new outlets located in provincial areas.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See All of Our DefinitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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