With international and domestic supply chains severely disrupted as demand returned fast with the lifting of COVID-19 mobility and travel restrictions, both manufacturers and retailers passed higher costs on to consumers. With these disruptions starting to ease and New Zealand having entered a recession in 2023, unit price growth is expected to stabilise over the forecast period.
The online membership grocery store Supie was heralded as a serious challenger to the supermarket duopoly during the review period. However, challenges with supplier relationships and high operating costs ultimately led to Supie entering receivership and ceasing trading in 2023.
As New Zealand leaves the COVID-19 pandemic behind, net migration levels are returning to pre-pandemic levels. This is helping to drive a demand for Asian speciality grocers.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See All of Our DefinitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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