Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Refrigeration appliances continued to see healthy growth in retail volume terms in 2023. This was fuelled by a number of factors, including a growing population, rising living standards, urbanisation and the busier lifestyles of urban consumers,…
There is a noteworthy emergence of a niche market consisting of high-income customers who own modern homes and view refrigeration appliances as a fusion of functionality and home decoration. High-income customers, who can afford to invest in modern…
While many consumers continued to face financial pressures at the end of the review period, customisation gained importance as higher-income consumers wanted personalised products that fit with their design and aesthetic requirements. Thus,…
Sales in refrigeration appliances have crept back into small positive volume growth, after the category’s previous years of slumps. This is in part attributed to the hot summer season in Vietnam, driving demand for refrigeration appliances which…
Post-pandemic the demand for refrigeration appliances has dropped in Malaysia, largely thanks to the decrease in purchases of freestanding fridge freezers, a segment that had previously seen significant growth. The decrease was a result of a…