Home Laundry

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Strategy Briefing

A New Appreciation for Cold Wash

Mar 2024

Automatic laundry can only expand if efficient cold wash is achieved. All laundry stakeholders need to be in sync with one another in order to create effective solutions. Beyond collaboration, auto-dosing enables improved hygiene results in cold wash…

USD 1,475
Strategy Briefing

World Market for Major Appliances

Mar 2024

The major appliances market saw a challenging 2023 in volume terms as consumers continued to scale back. However, industry innovations kept many interested, keeping healthy value sales. Innovations in AI, advances in interoperability between…

USD 1,475
Country Report

Home Laundry Appliances in India

Feb 2024

After a year of strong recovery in 2022, the growth of home laundry appliances marginally slowed in 2023, but demand remained robust due to factors such as increasing penetration, a greater need for convenience-driven appliances, access to financing…

USD 1,195
Country Report

Home Laundry Appliances in Taiwan

Jan 2024

While retail volume growth was positive in 2023, sales were hampered by a shift from spending on goods to services and experiences. As Taiwan ended COVID-19 restrictions at the end of 2022, many consumers were eager to travel abroad. This revenge…

USD 1,195
Country Report

Home Laundry Appliances in Turkey

Jan 2024

Sales in home laundry appliances maintain positive volume sales in 2023, whilst value sales are supported by price hikes. Consumers have been more aware of hygiene since the era of the pandemic, thus have been paying more attention to the cleaning…

USD 1,195
Country Report

Home Laundry Appliances in Austria

Jan 2024

Demand for home laundry appliances fell in 2023 for a second consecutive year. The development in home laundry appliances was in line with the major appliances landscape, while the volume decline was less severe than in dishwashers. Impacting retail…

USD 1,195
Country Report

Home Laundry Appliances in Malaysia

Jan 2024

Post-pandemic the demand for home laundry appliances has been declining in Malaysia, following a pandemic-era trend of increased investment in such products amid a notable shift towards enhancing home comfort. With travel and holiday plans curtailed,…

USD 1,195
Country Report

Home Laundry Appliances in Portugal

Jan 2024

After a strong period of growth, home laundry appliances are registering decline in volume terms, largely due to maturity and the high level of household penetration of automatic washing machines. The high levels of investments made in home laundry…

USD 1,195
Country Report

Home Laundry Appliances in Vietnam

Jan 2024

Home laundry appliances continue to struggle in retail volume terms in 2023, albeit with a slight improvement on the previous three years. It is noted that lower- to mid-income consumers and those living in rural areas are not concerned about…

USD 1,195
Country Report

Home Laundry Appliances in the Philippines

Jan 2024

Semi-automatic washing machines remained the most popular type of home laundry appliances in the Philippines at the end of the review period. Semi-automatic washing machines, which continued to recover from the 2020 slump in retail volume sales…

USD 1,195
Country Report

Home Laundry Appliances in Romania

Jan 2024

Sales in home laundry appliances are facing similar challenges to those seen in other major consumer appliances, as such products are regarded as big investments during a time of economic uncertainty, inflationary pressures, and high energy prices.…

USD 1,195
Country Report

Home Laundry Appliances in Poland

Jan 2024

In 2023, home laundry appliances are showing signs of recovery, with a slight increase in retail volume sales. After a notable decline in 2022, consumers have returned to purchasing home laundry appliances. This recovery may be attributed to several…

USD 1,195
Country Report

Home Laundry Appliances in Nigeria

Jan 2024

In 2023, home laundry appliances experienced a substantial decline in volume sales due to adverse economic conditions severely impacting consumer spending power. The prevalence of high inflation, triggered by the depreciation of the local currency…

USD 1,195
Country Report

Home Laundry Appliances in Morocco

Jan 2024

Home laundry appliances continues to witness recovery from the sharp decline in sales during the COVID-19 pandemic. Consumers are generally more comfortable about making an outlay on big ticket items such as home laundry appliances. Having said that,…

USD 1,195
Country Report

Home Laundry Appliances in Canada

Jan 2024

Laundry appliances in Canada sustained a decline for the second consecutive year in 2023. This downturn follows a period of notable value and volume growth in 2021 and a slight decline in 2022 due to softened consumer demand. The intensified decline…

USD 1,195
Country Report

Home Laundry Appliances in Hungary

Dec 2023

The home laundry appliances landscape recorded an overall retail volume decline in 2023, challenged by inflation and rising price points. Automatic dryers continued to decline in terms of retail volume in 2023. Media in the country were active in…

USD 1,195
Country Report

Home Laundry Appliances in the Czech Republic

Dec 2023

Sales of home laundry appliances continued to slump in 2023, with many consumers having already updated their white goods during the lockdown-inspired home renovations. One of the trends seen during COVID-19 was a demand for quieter washing machines,…

USD 1,195
Country Report

Home Laundry Appliances in Thailand

Dec 2023

Sales of built-in home laundry appliances continued to decline in retail volume terms in 2023 due to the limited popularity of these products in the market. Built-in appliances cater to a niche market segment, primarily targeting affluent consumers…

USD 1,195
Country Report

Home Laundry Appliances in Saudi Arabia

Dec 2023

Hygiene is a key trend seen in home laundry appliances since the era of the pandemic, in line with many health and wellness trends, whereby consumers have been paying more attention to their health and the cleanliness of their surroundings. As such,…

USD 1,195
Country Report

Home Laundry Appliances in Mexico

Dec 2023

Home laundry appliances in Mexico is another category that has continued to post a robust performance due to the sustained trend of hybrid or fully remote working. The resulting consumer behaviour has inclined towards enhancing domestic efficiency,…

USD 1,195
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