The cream category will continue to determine the performance of other dairy. High inflation and living costs in the initial years of the forecast period should ease and support the recovery in purchasing power, and thus stimulate volume sales of home cooking at the expense of eating out.
The strongest growth is anticipated to come in chilled snacks, backed by strong support from Ferrero Romania, which is expected to maintain its supremacy in this field. Advertising campaigns and improved distribution across all channels should help to consolidate Ferrero’s position in this sub-category, and support further development of the category.
International players are expected to continue to dominate the competitive landscape over the forecast period due to their ownership of local brands with a strong heritage. Covalact de Tara, Napolact and Albalact are local flagship brands with strong recognition across the whole dairy category, while Danone relies on the brand Casa Buna (The Good Home), with strong cultural links.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See All of Our DefinitionsThis report originates from Passport, our Other Dairy research and analysis database.
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