Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
While freestanding microwaves claimed the lion's share in 2023, the share of built-in microwaves was growing faster than freestanding. Kitchen design trends favour built-in appliances, while the low penetration of built-in models creates more…
The microwave market in Mexico experienced a decline in retail volume sales for the first time in many years during the COVID-19 pandemic, breaking a trend of steadily rising household penetration driven by the convenience factor. Prior to the…
Microwaves have evolved from appliances of dubious reputation which simply eat food, to versatile products which offer a variety of options. Indeed, modern microwaves can bake, grill, heat and defrost, thereby combining baking and microwaving tasks…
Microwaves continued to see healthy growth in retail volume terms in 2023, even recording an improvement on the growth seen in the previous two years. One of the significant factors driving this demand is the shift in eating habits towards consuming…
Freestanding microwaves continued to dominate retail volume sales during 2023, with consumers tending to switch to built-in models when they remodel the kitchen or buy a new home. However, the housing market's slowdown has hampered demand for…