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Nathanael is an Insight Manager at Euromonitor International, specialising in beverage products in Asia Pacific, with a specific focus on sustainability, product innovations, government legislation and health and wellness trends.
Nathaneal's career to date has seen him develop profound experience in soft drinks, hot drinks, and expertise on key hot topics such as the encroachment of legislation and its influence on market dynamics, product reformulation and natural health, in addition to consideration of packaging and sustainability. Most recently he has helped clients come to terms with the massive influence of inflation and its global ramifications. His insights have been shared across business and trade press, including Channelnewsasia, Reuters and on stage in various industry events, including ProPak Asia, Food Hotel Asia and BevTech Asia. He holds a bachelor’s degree in Economics from the Singapore Management University.
Amid fierce competition and a price war in China’s coffee shops, product innovation and differentiation are the key to standing out. China's coffee culture is thriving, transforming coffee into a daily routine for many consumers. Coffee shops have expanded rapidly into lower-tier cities, fuelled by chain expansions, leading to fierce price competition.
The objective of Business Breakfast events is to provide professionals with the opportunity to continue to build their network and learn without having to sacrifice hours out of their busy schedules.
With global warming and the growing demands of modern life, consumers in Asia Pacific recognise adequate daily hydration as a top health priority. In response, hydration products have grown beyond the traditional categories of packaged water and sports drinks, and have expanded to include sports nutrition and powder concentrates.