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Nathanael Lim

Nathanael Lim Insights Manager, Beverage Asia

singapore

English

About Nathanael

Nathanael is an Insight Manager at Euromonitor International, specialising in beverage products in Asia Pacific, with a specific focus on sustainability, product innovations, government legislation and health and wellness trends.

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Expertise

Nathaneal's career to date has seen him develop profound experience in soft drinks, hot drinks, and expertise on key hot topics such as the encroachment of legislation and its influence on market dynamics, product reformulation and natural health, in addition to consideration of packaging and sustainability. Most recently he has helped clients come to terms with the massive influence of inflation and its global ramifications. His insights have been shared across business and trade press, including Channelnewsasia, Reuters and on stage in various industry events, including ProPak Asia, Food Hotel Asia and BevTech Asia. He holds a bachelor’s degree in Economics from the Singapore Management University.

Recently Published Work

Article

Growing Thirst for Hydration Products in Asia Pacific

Nathanael Lim

Nathanael Lim

5 Jun 24

With global warming and the growing demands of modern life, consumers in Asia Pacific recognise adequate daily hydration as a top health priority. In response, hydration products have grown beyond the traditional categories of packaged water and sports drinks, and have expanded to include sports nutrition and powder concentrates.

Article

Megatrends: Quantifying Premiumisation

Nathanael Lim

Nathanael Lim

22 May 24

Premiumisation continues to be highly sought after by consumers seeking to enhance their wellbeing who are willing to pay more for premium products and services. In response, companies have leveraged on consumers’ desires and wants, through innovation and active marketing.

Article

What's Next for Coffee Shops in Southeast Asia

Nathanael Lim

Nathanael Lim

28 Mar 24

Renowned coffee chains from China and Kenangan Coffee in Indonesia have entered Singapore as a stepping stone for their international expansion. The strategy to enter Singapore is attributed to its status as a financial hub, as well as its visibility for international investors leading to future expansion. At the same time, local consumers are sophisticated, open to trying new flavours, and are willing to spend for their daily caffeine fix.

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