Emilie Hood Senior Research Analyst - Beauty
london
English
About Emilie
Emilie works as a Senior Analyst in the beauty and personal care research team, specialising in colour cosmetics and male grooming.
Expertise
Emilie is an experienced researcher and project manager working in the market research industry. Her skills are focused around the beauty industry and include data building, analysis, content creation and forecasting. Emilie has previously working in consumer insights and PR, building skills in mixed method research.
Recently Published Work
Private Label Meets Consumer Needs for Budget-Friendly Beauty
Emilie Hood
Recent inflationary pressures are encouraging beauty consumers to seek alternatives amid rising costs of living. Private label is emerging as a clear winner in the competition to balance consumer needs for efficacy and affordability within beauty and personal care.
Inflationary Pressures Encourage Beauty Consumers to Seek Alternatives
Emilie Hood
As beauty and health products become more expensive amid high rates of inflation globally, consumers are forced to be more selective about the products they spend their money on. The result has been a polarisation of spending across the product categories.
New Consumer Survey Reveals Top Priorities in Make-Up
Emilie Hood
The health and beauty industry is fast-moving and highly saturated. Understanding changing consumer opinions and the behavioural indicators behind global trends is integral to securing the success of any company or brand within the space. The insights gathered by Euromonitor International's Voice of the Consumer: Beauty Survey 2022 give a comprehensive view of how consumer preference has changed, based on different variables.