Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Both retail volume and value sales of microwaves are improving in 2023 compared to the previous year. Holding lower share overall, built-in microwaves is experiencing a more impressive performance, driven by higher average prices and strategies to…
Microwave sales in Canada witnessed a decline in volume sales growth throughout 2023, marking a continued correction from the heightened sales experienced earlier in the pandemic. This decline is consistent with the trend observed in the previous…
Demand for microwaves was already declining in Chile prior to the pandemic, with this major appliance already present in over half of local households. Historically, there has also been a lack of important innovation to attract consumers. Access to…
Similar to small cooking appliances, microwaves is expected to have another tough year in China in 2023, with a projected single-digit decline in volume sales, which are set to fall below 10 million units. On the one hand, demand for cooking…
Once again, the sales volume within the microwave category has experienced a decline compared to the preceding year. A prolonged struggle with innovation challenges has led these products to cede market share to alternatives deemed more functional.…