Consumer Appliances

With players understanding the distinct preferences of the technologically adept German consumer base, 2023 marked a significant upsurge in microwaves incorporating smart technologies in the German market. Driven by the inherent value that Germans…

Microwaves saw volume sales decline in the French market in 2023 and prices fell markedly due to intense competition in the market after several price increases. There is limited room for value growth in a category that has already gone through a lot…

Although the price of microwaves increased by 65% during 2022, retail volume sales witnessed strong double-digit growth as consumers were eager to make purchases before currency devaluations took place. Import restrictions on components and the…

Microwaves saw a further decline in retail volumes sales in 2023, with overall volumes reaching a low point in this review period. The majority of Danish homes already have a microwave, as households value the convenience attributes of this type of…

Once again, the sales volume within the microwave category has experienced a decline compared to the preceding year. A prolonged struggle with innovation challenges has led these products to cede market share to alternatives deemed more functional.…

Similar to small cooking appliances, microwaves is expected to have another tough year in China in 2023, with a projected single-digit decline in volume sales, which are set to fall below 10 million units. On the one hand, demand for cooking…

Demand for microwaves was already declining in Chile prior to the pandemic, with this major appliance already present in over half of local households. Historically, there has also been a lack of important innovation to attract consumers. Access to…

Microwave sales in Canada witnessed a decline in volume sales growth throughout 2023, marking a continued correction from the heightened sales experienced earlier in the pandemic. This decline is consistent with the trend observed in the previous…

Both retail volume and value sales of microwaves are improving in 2023 compared to the previous year. Holding lower share overall, built-in microwaves is experiencing a more impressive performance, driven by higher average prices and strategies to…

Demand for microwaves reached a low level in 2023, having declined for the third consecutive year. Many consumers purchased microwaves during the outbreak of COVID-19, when more meals were eaten in households and demand increased for simple and quick…

Microwaves, much like other major kitchen appliances, has faced subdued demand in 2023, due to the prevailing inflationary crisis, leading consumers to restrain their spending on renovation and appliance upgrades. Despite this, the rising cost of…

Despite its negative performance in the past decade, microwaves continued to be very popular in Argentina in 2023, maintaining a relatively substantial sales volume. The category's enduring appeal is attributed to consumer awareness and the…

Sales of major appliances slipped into decline across Western Europe in 2022, after most countries had been seeing growth during the pandemic, often in both 2020 and 2021. Consumers returning to more out-of-home activities as societies were fully…

Growth in major appliances went into reverse in Eastern Europe in 2020 due to the impact of Coronavirus (COVID-19) and the measures taken to try and control its spread. In addition, consumers were increasingly looking for cheaper or economy products…

China’s struggles with the Omicron variant across much of the year meant that sales of major appliances declined in 2022, resulting in slightly negative growth for the Asia Pacific region as a whole, given the size of this country’s market. However,…

LG Corp has demonstrated resilient growth by focusing on sustainable and innovative home solutions, thriving despite a decline in industry unit sales due to post-pandemic normalisation and inflation. By offering appliances that combine luxury,…

Large cooking appliances remains in a negative volume slump in 2023, with relatively weak value growth. Large cooking appliances tend to have long lifecycles, with fewer upgrades than seen in many other consumer appliances categories. As such, sales…

Sales in large cooking appliances demonstrate a small volume growth in 2023, which come from the good performance of built-in appliances. Within this, consumers are noted to place emphasis on modern designs, attractive colour schemes (e.g., silver,…

In 2023, electric large cooking appliances are set to experience growth, while gas large cooking appliances are expected to experience volume decline, largely influenced by consumer-driven trends and emerging environmental considerations. The…

Overall large cooking appliances is set to see a decline in volume terms in 2023. This is due to the expectation of solid volume declines across the board, with the strongest falls expected for categories such as built-in hobs, built-in cooker hoods,…