Consumer Appliances

In a difficult year for the home laundry category, automatic dryers suffered the most due to growing competition with washer dryers. In addition, in a context of high energy bills, such products are seen as a costly purchase even beyond the…

Throughout 2023, a harmonised trend was being seen across all German home laundry appliance categories, reflecting the country’s unyielding standards and preferences. Driven by uniform consumer demands for durability, innovation and efficiency, this…

Built-in hobs and ovens saw volume sales decline in 2023 as they continued to stabilise after the booming sales of 2021. While built-in hobs volume sales remained higher than in 2020, oven volumes fell below the level seen before the boom that…

In 2023, Germany was experiencing strong inflationary pressures, which was having an understandable impact on the spending habits of German consumers, particularly within the realm of large cooking appliances. The increased cost of living was…

Microwaves saw volume sales decline in the French market in 2023 and prices fell markedly due to intense competition in the market after several price increases. There is limited room for value growth in a category that has already gone through a lot…

With players understanding the distinct preferences of the technologically adept German consumer base, 2023 marked a significant upsurge in microwaves incorporating smart technologies in the German market. Driven by the inherent value that Germans…

Even though certain categories saw a lockdown related boost and thus are now seeing aligning slumps, the return to out-of-home lifestyles and renewed social interactions is ultimately stimulating demand for personal care appliances. Indeed, consumers…

In 2023, personal care appliances in Germany showcased a pronounced focus on hair care innovations. Influenced heavily by evolving social media beauty standards and a surge in DIY hair care content, German consumers showed an increased interest in…

The deep penetration and essential character of fridge freezers and fridges sustained a relatively stable level of demand and meant that these products exhibited a slower rate of volume decline than other consumer appliances at the end of the review…

Refrigeration appliances underwent a significant transition in Germany in 2023. Historically, German consumers, renowned for their prudence and judicious spending habits, had been favouring longevity over frequent replacements. This trend became even…

Within espresso coffee machines, fully automated coffee machines continued to progress at a slower pace in volume growth terms. The value of fully automated machines, meanwhile, felt the downward pressure of more intense competition in the market and…

In 2023, health and wellness trends deeply permeated the landscape of small cooking appliances in Germany, echoing a nationwide commitment to healthier lifestyles. Fryers, especially air fryers, continued to see strong growth in 2023. These…

Following a sales slump in 2022, standard vacuum cleaners continued to struggle with a decrease in volumes in 2023. This resulted largely from the fact that 2020 and 2021 had been good years for the category. The era of the pandemic led to consumers…

In 2023, vacuum cleaners in Germany was seeing rising demand for robotic and smart models. As households increasingly integrate smart home ecosystems, these cutting-edge, autonomous cleaning devices have become integral to the modern German…

Air treatment products is set to continue to see a growth trend in volume terms in 2023, as a large number of household and residential projects have been restarted since the pandemic restrictions have been removed. Air conditioners in particular is…

Increases in retail price levels were seen in 2022; the results of higher input cost, with spikes in prices for raw materials, logistical challenges and rising labour costs. However, while costs remained high in 2023, retail price increases were…

Air treatment products stood out in the Swedish consumer appliances market in 2023 as the category registered a rise in volume sales despite a challenging economic climate, characterised by an increasing cost of living from higher interest rates and…

Consumer appliances is set to see modest retail volume growth in Hong Kong in 2023, due to the removal of pandemic restrictions and subsequent economic growth. Certain categories, such as air treatment products, and in particular refrigeration…

There was a continued fall in retail volume sales during 2023, linked to rising inflation and declining disposable incomes, with consumers prioritising essential purchases. As such, many Norwegians placed the purchases of big-ticket items on hold,…

The consumer appliances market in Sweden saw volume sales fall in 2023, following higher demand during the COVID-19 crisis when consumer spending was much more focused on the domestic environment. While the decline in volume sales seen in 2023 was in…