Consumer Appliances

Due to rising inflation and price sensitivity, sales of consumer appliances in the Netherlands were challenged in 2023. Retail volume sales of both large and smaller appliances declined as consumers remained cautious, postponing purchases, especially…

Despite the expectation of decline in 2023 due to the difficult economic environment and more time spent outside the home, a dishwasher is named amongst the three “must-haves” for households with busy lifestyles, typically those with children and…

Dishwashers recorded a decline in retail volume sales in 2023, partly driven down by the sluggish housing market. As interest rates increased in 2023, consumers were reluctant to purchase homes or move from one home to another. As borrowing also…

Blenders is expected to account for over 70% of sales of food preparation appliances in volume terms in Japan in 2023. The performance of blenders is therefore crucial to the performance of the overall category. Blenders is set to see another year of…

Food preparation appliances recorded a decline in retail volume sales in 2023, driven by consumers' reluctance to spend on the appliances due to rising inflation. In addition, many had invested in appliances during COVID-19, having little motivation…

In Japan, the front-loading format of washer dryers and washing machines is called the drum type (drum-gata), whereas top-loading products are called the vertical type (tate-gata). Generally speaking, many washer dryers fall under the drum type in…

Home laundry faced a decline in retail volume sales in 2023 as price-sensitive consumers were reluctant to spend on big ticket items. Additionally, sales of home laundry appliances rose during COVID-19; meaning that the need to replace items was low…

Large cooking appliances in Japan is composed of built-in hobs, ovens, and both built-in and freestanding cooker hoods. Range cookers are not common in Japan, while ovens is only a small category, as the space in kitchens is usually limited, and the…

Large cooking appliances registered retail volume growth in 2023, driven by built-in hobs, the largest product area. All other areas, including ovens, cooker hoods and freestanding cookers, declined in volume sales as they have a stronger alliance…

Microwaves saw a positive impact on its volume sales in the first two years of the pandemic, in 2020 and 2021. This was the period with the most home seclusion, when people needed to cook and eat at home more frequently. Cooking from scratch, warming…

Microwaves declined in retail volume sales in 2023, with inflationary pressure leading consumers to be unwilling to spend on appliances. Microwaves was also particularly affected by the boost in sales during the pandemic years, with more consumers…

The volume growth of personal care appliances in 2023 is expected to be negligible. This is an important category within consumer appliances, as it is seen as part of wellness. Personal care has always been, and will remain, an important trend, not…

Personal care appliances registered a decline in retail volume sales in 2023, as consumers remained cautious of their spending, focusing on essentials during economic uncertainty. Body shavers, electric facial cleaners, and hair care appliances all…

In Japan, more than 80% of volume sales and more than 90% of value sales within refrigeration appliances come from a single category: freestanding fridge-freezers – this is “the” refrigeration appliance in the country. Being a hot and humid country…

Refrigeration appliances saw a decline in retail volume sales in the Netherlands in 2023 as consumers continued to be cautious about spending on big purchases. The boom in sales during the outbreak of COVID-19 also accounts for the decline in retail…

Small cooking appliances experienced dynamic growth in 2020, followed by a year of stagnation in 2021, as COVID-19 prevailed over the country in these two years. Home seclusion, or sugomori in Japanese, was a hot term back then. Households needed…

Small cooking appliances registered a decline in retail volume sales in 2023, as consumers were reluctant to spend on unnecessary appliances given the difficult economic environment. Additionally, some consumers had already invested in small cooking…

It has long been a trend in vacuum cleaners that volume sales of cylinder vacuum cleaners are shifting to stick vacuum cleaners. This started around 2010, when Dyson began to sell stick vacuum cleaners in Japan with the phrase, “the only vacuum…

Retail volume sales of vacuum cleaners declined in 2023 partly due to consumers' reluctance to spend on new appliances, while others had already invested in new vacuum cleaners during COVID-19. The cylinder vacuum cleaner, the largest category, faced…

Air treatment products in South Korea is exhibiting a mixed performance. Cooling appliances are mostly experiencing positive demand due to global warming and exceedingly hot summers in the country, whereas air purifiers and humidifiers are…