Consumer Appliances

In 2023, personal care appliances in Germany showcased a pronounced focus on hair care innovations. Influenced heavily by evolving social media beauty standards and a surge in DIY hair care content, German consumers showed an increased interest in…

The deep penetration and essential character of fridge freezers and fridges sustained a relatively stable level of demand and meant that these products exhibited a slower rate of volume decline than other consumer appliances at the end of the review…

Refrigeration appliances underwent a significant transition in Germany in 2023. Historically, German consumers, renowned for their prudence and judicious spending habits, had been favouring longevity over frequent replacements. This trend became even…

Within espresso coffee machines, fully automated coffee machines continued to progress at a slower pace in volume growth terms. The value of fully automated machines, meanwhile, felt the downward pressure of more intense competition in the market and…

In 2023, health and wellness trends deeply permeated the landscape of small cooking appliances in Germany, echoing a nationwide commitment to healthier lifestyles. Fryers, especially air fryers, continued to see strong growth in 2023. These…

Following a sales slump in 2022, standard vacuum cleaners continued to struggle with a decrease in volumes in 2023. This resulted largely from the fact that 2020 and 2021 had been good years for the category. The era of the pandemic led to consumers…

In 2023, vacuum cleaners in Germany was seeing rising demand for robotic and smart models. As households increasingly integrate smart home ecosystems, these cutting-edge, autonomous cleaning devices have become integral to the modern German…

Air treatment products is set to continue to see a growth trend in volume terms in 2023, as a large number of household and residential projects have been restarted since the pandemic restrictions have been removed. Air conditioners in particular is…

Increases in retail price levels were seen in 2022; the results of higher input cost, with spikes in prices for raw materials, logistical challenges and rising labour costs. However, while costs remained high in 2023, retail price increases were…

Air treatment products stood out in the Swedish consumer appliances market in 2023 as the category registered a rise in volume sales despite a challenging economic climate, characterised by an increasing cost of living from higher interest rates and…