Consumer Appliances

Vacuum cleaners is set to see a small overall decline in volume terms in 2023. The category experienced a large surge in growth during the COVID-19 pandemic, as many consumers replaced their vacuum cleaner or purchased an additional one, given…

A small decline is expected in overall small cooking appliances in volume terms in 2023. This category experienced a sharp spike in growth in 2020 during the COVID-19 pandemic, as home seclusion led many consumers to develop a passion for cooking,…

Refrigeration appliances is set to see a significant overall volume decline in 2023. This comes as a result of the poor performance of freezers, fridge-freezers, and fridges. Reasons for the continued volume decline in refrigeration appliances…

Personal care appliances is expected to see a marginal overall decline in retail volume terms in 2023. Body shavers, electric facial cleansers, and hair care appliances are all anticipated to experience sales declines in 2023. Body shavers intended…

An overall decline is expected in volume sales of microwaves in 2023. This is the result of expected declines for both built-in and freestanding microwaves. Of the two, built-in microwaves is set to see the stronger volume decline in 2023, given that…

Overall large cooking appliances is set to see a decline in volume terms in 2023. This is due to the expectation of solid volume declines across the board, with the strongest falls expected for categories such as built-in hobs, built-in cooker hoods,…

Home laundry appliances is set to see a decline in retail volume terms at the top level in 2023. This comes as a result of the expectation of volume declines across all the main categories – automatic dryers, automatic washer dryers, and automatic…

Food preparation appliances is set to experience an overall decline in retail volume terms in 2023, with this category expected to see the biggest fall in sales amongst all the small appliances categories. Food preparation appliances experienced the…

A top level decline is expected for dishwashers in retail volume terms in 2023; this will come from declines for both built-in and freestanding formats. The volume decline for built-in dishwashers is set to be slightly stronger than that for…

Overall, there is set to be a decline in consumer appliances in retail volume terms at the top level in 2023. This comes as a result of declines in both major and small appliances. Major appliances is, however, expected to experience a much stronger…

Although seeing a notable slowdown, air treatment products is expected to maintain growth in retail volume terms in 2023. This is the only small appliances category that is anticipated to experience growth in 2023. There has not been universal growth…

In 2022, vacuum cleaners experienced disruption, with retail volume sales experiencing a decline. This was primarily due to the resurgence of COVID-19, which had a negative impact on production and delivery. However, following the end of the pandemic…

Retail volume sales of small cooking appliances are expected to decline by a high single-digit rate in 2023. In the post-pandemic era, demand for small cooking appliances has weakened further, mainly because consumers are cooking less at home. With…

As the Chinese government lifted all COVID-19-related restrictions at the onset of 2023, sales of refrigeration appliances began to recover in light of the opening-up. However, this sudden change had different impacts on sales of freezers and…

Retail volume sales of personal care appliances are set to rebound slightly in 2023, after seeing a couple of years of decline, thanks to the increasing demand for personal care post-pandemic. As all pandemic restrictions were lifted at the end of…

Similar to small cooking appliances, microwaves is expected to have another tough year in China in 2023, with a projected single-digit decline in volume sales, which are set to fall below 10 million units. On the one hand, demand for cooking…

Entering 2023, the easing of COVID-19 restrictions boosted consumer confidence instantly, as people were able to travel with peace of mind, without the fear of being put into arbitrary lockdowns. However, the prospects for the housing market have…

Overall, home laundry appliances is set to experience another year of single-digit retail volume decline in 2023, driven by the sluggish performance of the leading category in terms of volume sales, automatic washing machines, as well as…

Retail volume sales of food preparation appliances are set to see a single-digit retail volume decline in 2023. With the end of the zero-COVID policy and the full reopening of businesses, including offline restaurants, as well as other foodservice…

In 2022, the COVID-19 pandemic hit China hard, forcing almost all parts of the country into partial or total lockdown on various occasions. As a consumer appliances category relying significantly on professional installation services, dishwashers…