Consumer Appliances

Household penetration of dishwashers continues to rise in Portugal, driven by the more intensive use of dishwashing appliances in the post pandemic era. The trend towards remote working has been a key catalyst in recent years as has the rising cost…

Inflation continued to push up retail prices in 2023, with households facing another year of tight budgets and purchasing power remaining compromised. Housing prices continued to rise, not only due to additional demand, but because of the steady…

Several hot waves and intense periods of rain in the winter months benefited category growth in 2023, with air conditioner and cooling fans seeing a positive performance. By contrast, air purifiers have maintained a negative performance in volume…

Cylinder vacuum cleaners remained the largest category in terms of retail volume and value in 2023, regardless of the strong growth in more innovative areas. Penetration is not decreasing as many consumers are not replacing cylinder models with other…

In 2023, the vacuum cleaners category is still normalising after the boom in volume sales seen at the height of the COVID-19 pandemic. There has been less immediate need for households to purchase vacuum cleaners. Demand has also been constrained by…

Air fryers is a dynamic category in consumer appliances, posting the strongest growth in retail volume in 2022 while continuing to witness an increase in penetration in 2023. More players have entered the landscape, and the increase in competition…

After the sharp decline in retail volume sales in 2022, small cooking appliances saw a slight rise in current value sales in 2022. Nevertheless, sales volumes continued to fall in 2023, albeit at a much softer downward trend. On balance, there is…

The government scheme, Recycle, Replace Appliances, was launched in Greece in 2022, offering up to EUR500 subsidies for replacing old refrigeration appliances by upgrading to more energy-efficient models. This scheme has contributed to huge growth in…

There was a further contraction in retail volume sales in 2023, following the spike at the height of the COVID-19 pandemic. The volume decrease reflects the weak demand for refrigeration appliances and the length of replacement cycles. Refrigeration…

Value growth in hair care appliances was driven by air styling brushes in 2023, a relatively new category in Greece, posting a strong increase in growth. The value increase also benefited from the entry of Dyson products, which have a retail price…