Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
In 2023, health and wellness trends deeply permeated the landscape of small cooking appliances in Germany, echoing a nationwide commitment to healthier lifestyles. Fryers, especially air fryers, continued to see strong growth in 2023. These…
Within espresso coffee machines, fully automated coffee machines continued to progress at a slower pace in volume growth terms. The value of fully automated machines, meanwhile, felt the downward pressure of more intense competition in the market and…
Refrigeration appliances underwent a significant transition in Germany in 2023. Historically, German consumers, renowned for their prudence and judicious spending habits, had been favouring longevity over frequent replacements. This trend became even…
The deep penetration and essential character of fridge freezers and fridges sustained a relatively stable level of demand and meant that these products exhibited a slower rate of volume decline than other consumer appliances at the end of the review…
In 2023, personal care appliances in Germany showcased a pronounced focus on hair care innovations. Influenced heavily by evolving social media beauty standards and a surge in DIY hair care content, German consumers showed an increased interest in…