Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Home laundry appliances continues to witness recovery from the sharp decline in sales during the COVID-19 pandemic. Consumers are generally more comfortable about making an outlay on big ticket items such as home laundry appliances. Having said that,…
In 2023, home laundry appliances experienced a substantial decline in volume sales due to adverse economic conditions severely impacting consumer spending power. The prevalence of high inflation, triggered by the depreciation of the local currency…
Volume growth remains stable in 2023 across large cooking appliances overall. With hybrid working arrangements remaining in place and consumers cooking and eating more meals at home, there has been increased levels of wear and tear, thus increasing…
The demand for large cooking appliances faced a significant downturn in 2023, primarily due to harsh economic conditions prevailing during the year. High inflation, currency depreciation, and increased fuel costs severely constrained consumer…
Retail volume sales have gained pace in 2023 amid rising interest in home cooking and the ongoing trend towards discounting activity and promotion. As with other consumer appliances, the adverse economic climate in 2023 and related inflation means…
The demand for microwaves saw a substantial decline in 2023, primarily due to adverse economic conditions that restricted consumer purchasing power and resulted in soaring unit prices. Heightened inflation, triggered by the devaluation of the local…
Personal care appliances enjoyed a fuller recovery in sales in retail volume terms in 2023 after recording a significant decline in 2020. Personal care products are largely sold by female sales staff in Moroccan retailers, which reflects the…
Personal care appliances faced a decline in volume terms in 2023, primarily due to adverse economic conditions. High inflation, driven by currency devaluation and fuel price hikes, significantly reduced consumer purchasing power. Consequently,…
In 2023, retail volume growth in refrigeration appliances gathered momentum, with sales moving well above pre-pandemic levels. Consumers are no longer able to delay replacing their old refrigeration appliances and have had to make the investment.…
In 2023, refrigeration appliances experienced a significant decline in volume terms due to challenging economic conditions, despite being among the most essential categories in Nigeria's consumer appliances sector. Although 2022 had already faced…