Beauty and Personal Care in Kazakhstan

May 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Kazakhstan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Kazakhstan?
  • Which are the leading brands in Kazakhstan?
  • How are products distributed in Kazakhstan?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Kazakhstan

Beauty and personal care increased in 2022
2022 trends
Competitive landscape
Retail developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Kazakhstan

KEY DATA FINDINGS

Slight rise in birth rate and growing parental awareness drives demand
Parents seek more sophisticated products for babies/children
Johnson & Johnson Inc is leader in baby and child-specific products
Caring for the health of children's skin will drive sales momentum
Widespread use of baby wipes will drive category growth
E-commerce faces solid growth prospects
Table 10 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027

Bath and Shower in Kazakhstan

KEY DATA FINDINGS

Body wash/shower gel sees growing sales amid higher inflation
Bar soap remains firm favourite
Colgate-Palmolive Kazakhstan TOO
Body wash/shower gel will gain new audiences
Disinfecting properties of bar soap and liquid soap will negatively affect hand sanitisers
Increased awareness of intimate wipes to drive category growth
Table 20 Sales of Bath and Shower by Category: Value 2017-2022
Table 21 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 23 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 24 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 26 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027

Colour Cosmetics in Kazakhstan

KEY DATA FINDINGS

Abolition of mask-wearing restrictions supports development of colour cosmetics
Facial make-up with added benefits drives demand for BB/CC creams
L’Oréal Kazakhstan holds strong lead in colour cosmetics
Return to normal lifestyles will lead to a recovery in lip products
BB/CC creams face promising outlook
Nail products lose appeal as consumers visit beauty salons
Table 29 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027

Deodorants in Kazakhstan

KEY DATA FINDINGS

Stable consumer demand amid price inflation
Deodorant sprays enjoys strongest demand levels
Beiersdorf Kazakhstan TOO is a leader of the market
Deodorant sprays will remain core product
Stick formats face growth as consumers look for convenience
Deodorant creams to lose ground
Table 38 Sales of Deodorants by Category: Value 2017-2022
Table 39 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 41 NBO Company Shares of Deodorants: % Value 2018-2022
Table 42 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 44 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 46 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027

Depilatories in Kazakhstan

KEY DATA FINDINGS

Salon hair removal treatments negatively impact category
Improvement of women's razors and blades positively affects sales
Procter & Gamble Co remains leader of depilatories
Weaker outlook ahead for depilatories
Women's pre-shave faces sharpest decline
System refill blades will take largest retail volume share
Table 47 Sales of Depilatories by Category: Value 2017-2022
Table 48 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Depilatories: % Value 2018-2022
Table 50 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 51 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027

Fragrances in Kazakhstan

KEY DATA FINDINGS

Premium fragrances enjoy strong demand
Mass fragrances benefit from female desire for multiple fragrances
Mary Kay (Kazakhstan) Inc leads in fragrances
Buoyant performance for fragrances lies ahead
Premium unisex fragrances show great potential
Premium fragrances set to gain further share
Table 53 Sales of Fragrances by Category: Value 2017-2022
Table 54 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Fragrances: % Value 2018-2022
Table 56 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 59 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027

Hair Care in Kazakhstan

KEY DATA FINDINGS

2-in-1 formats lose out to standard shampoos
Conditioners and treatments promote healthy hair
Procter & Gamble Co remains firm lead in hair care
Desire for healthy hair to drive sales momentum
Salon professional hair care faces healthy growth
Supermarkets will remain the leading distribution channel
Table 61 Sales of Hair Care by Category: Value 2017-2022
Table 62 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 64 NBO Company Shares of Hair Care: % Value 2018-2022
Table 65 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 69 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

Men's Grooming in Kazakhstan

KEY DATA FINDINGS

Skin health care promotes
Men's pre-shave - the most frequently bought item
Procter & Gamble Co leads in men’s grooming
Stronger interest in health and appearance to support men’s grooming
Body care expected to increase share amid focus on physique
E-commerce faces robust growth
Table 72 Sales of Men’s Grooming by Category: Value 2017-2022
Table 73 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 75 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 76 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 77 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 78 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 79 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 80 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027

Oral Care in Kazakhstan

KEY DATA FINDINGS

Personal hygiene practices drive sales growth
Affordable prices and growing awareness develops sales of electric toothbrushes
Colgate-Palmolive Kazakhstan TOO maintains leadership position
Desire for a healthy smile will stimulate growth in oral care
Electric toothbrushes to gain popularity
Further diversity expected in toothpastes
Table 81 Sales of Oral Care by Category: Value 2017-2022
Table 82 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 83 Sales of Toothbrushes by Category: Value 2017-2022
Table 84 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 86 NBO Company Shares of Oral Care: % Value 2018-2022
Table 87 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 88 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 90 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

Skin Care in Kazakhstan

KEY DATA FINDINGS

Facial skin care shows further strength
Korean skin care gains popularity
L’Oréal Kazakhstan TOO leads in skin care
Face masks will continue to support growth of skin care category
Premium anti-agers are to gain popularity
Weak demand for premium skin care sets/kits
Table 92 Sales of Skin Care by Category: Value 2017-2022
Table 93 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 94 NBO Company Shares of Skin Care: % Value 2018-2022
Table 95 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 96 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 97 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 98 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027

Sun Care in Kazakhstan

KEY DATA FINDINGS

Sun care enjoys another promising year of recovery
Aftersun rebounds post-pandemic
Beiersdorf Kazakhstan TOO remains category leader
Awareness of sun care is on the rise
Price-conscious consumption will prevail in the first half of the forecast period
E-commerce stands to make gains in sun care
Table 99 Sales of Sun Care by Category: Value 2017-2022
Table 100 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 101 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 102 NBO Company Shares of Sun Care: % Value 2018-2022
Table 103 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 104 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 105 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 106 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

Premium Beauty and Personal Care in Kazakhstan

KEY DATA FINDINGS

Premium beauty and personal care enjoys strong rebound
Young urban women are key target audience
L’Oréal Kazakhstan TOO is a leader of the market
Healthy outlook ahead for premium segment
Affluent women unwilling to cut back on beauty regimes
E-commerce faces promising growth
Table 107 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 108 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 110 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027

Mass Beauty and Personal Care in Kazakhstan

KEY DATA FINDINGS

Mass beauty and personal remains a vital segment but premium segment gains traction
Consumers focus on mass skin care
International players take lead in mass segment
Mass beauty and personal care faces moderate growth
Beauty specialists set to challenge main distribution outlets
E-commerce is key growth area
Table 113 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 114 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 116 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 117 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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