Beauty and Personal Care in Cameroon
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Baby and Child-Specific Products in Cameroon
Growing preference for baby wipes in place of toilet tissue helps drive overall category growth
Les Laboratoires Biopharma retains its outright lead due to an affordable and wide range of offering
Baby and child-specific skin care sees strong growth while medicated baby and child-specific products fair less well
Growing hygiene and health consciousness drive growth of baby and child-specific toiletries
Supermarkets a key channel in major cities for sales of baby and child-specific products
Increased spending on infant care contributes to the growth of baby and child-specific products
Table 11 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
Bath and Shower in Cameroon
Demand for hand sanitisers continues to slow post pandemic while that of liquid soap remains muted
Strong and rising demand for bar soap containing medicated ingredients
The inability to sustain production volumes constrains growth of locally produced bath and shower products
New product launches with tailormade ingredients drive the category over the forecast period
Increased focus on personal hygiene drives demand for bath and shower products
Demand for body wash/shower gel grows as more economy brands are introduced
Table 20 Sales of Bath and Shower by Category: Value 2017-2022
Table 21 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 23 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 24 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 26 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
Colour Cosmetics in Cameroon
Strong preference for nail polish in gel format over traditional nail polish as time becomes a more pressing factor post pandemic
Demand for eye liner/pencil continues to grow due to the popularity in designing looks around shaved eyebrows
The illicit trade remains a major drain on the formal colour cosmetics category in the country
Forecast period demand surges for colour cosmetics that are easy to use and which require no real expertise to apply
Increase in digital marketing and sales through WhatsApp Business boost category sales
Demand for popular international colour cosmetics brands continues to surge given their kudos among local consumers
Table 29 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
Deodorants in Cameroon
Demand for deodorants boosted by the hot tropical climate in Cameroon
Deodorant sprays and deodorant roll-ons are the two most popular and widely available formats in the country
Low quality and counterfeit deodorants account for a significant share of category sales
Deodorant sprays remains the most popular format over the forecast period
Heritage brands continue to account for the majority share in the country
Growth in the number of new product developments over the forecast period
Table 38 Sales of Deodorants by Category: Value 2017-2022
Table 39 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 41 NBO Company Shares of Deodorants: % Value 2018-2022
Table 42 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 43 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 44 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 45 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
Depilatories in Cameroon
Razors remains the primary form of hair removal for most Cameroonian women
No social pressure to shave body hair constrains growth of hair removers/bleaches
ICRAFON SA and Gillette retain the combined outright lead in women’s razors and blades while Veet remains the main brand in hair removers/bleaches in the country
Hair remover/bleaches register the fastest growth over the forecast period as consumers come to appreciate these products for their efficacy and convenience
The current lack of pre- and post-shave products in the Cameroonian market offers opportunities for industry players in these categories over the forecast period
Culture continues to stifle growth
Table 46 Sales of Depilatories by Category: Value 2017-2022
Table 47 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 48 NBO Company Shares of Depilatories: % Value 2018-2022
Table 49 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 50 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 51 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
Fragrances in Cameroon
Imported brands characterise the category as local players struggle to gain a foothold
Difficulty in finding trusted outlets that sell premium fragrances induces scepticism amongst affluent consumers
Mass fragrances dominate category share due to sheer volume and strong demand for economical brands while growth of premium fragrances remains muted
Women’s fragrances characterise the fragrances category over the forecast period as women form the major customer base
Little scope for unisex perfumes as demand for perfumes remains largely gender specific over the forecast period
Offline channels continue to account for the majority of fragrances sales
Table 52 Sales of Fragrances by Category: Value 2017-2022
Table 53 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 54 NBO Company Shares of Fragrances: % Value 2018-2022
Table 55 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 56 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 57 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 58 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 59 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
Hair Care in Cameroon
Hair breakages, scalp problems and baldness are some of the key issues driving demand for hair care products in Cameroon
The significant increase in demand for wigs/human hair drives growth of shampoos, conditioners and styling agents, particularly hair sprays
Trendy modern haircuts positively impact sales of colourants and styling agents
Hair loss treatments grows at a rapid pace over the forecast period
The push to celebrate and embrace natural afro-textured hair drives demand for natural afro hair care products
Despite growing demand for natural hair care products and the popularity of local products for this purpose, imported brands retain their dominance
Table 60 Sales of Hair Care by Category: Value 2017-2022
Table 61 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 62 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 63 NBO Company Shares of Hair Care: % Value 2018-2022
Table 64 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 66 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
Men's Grooming in Cameroon
Increased availability of pre- and post-shave brands for men replace traditional usage of baby powder
Cameroonian men show growing interest in their appearance thereby boosting sales of men’s grooming
Beiersdorf’s Nivea for Men brand line remains a popular choice for many men in Cameroon
Product adoption remains a challenge, thus an opportunity to introduce a multi-purpose product to lure consumers
Self-care and wellness are pivotal to category success over the forecast period
Men avoid complex skin care routines and prefer to keep it simple
Table 69 Sales of Men’s Grooming by Category: Value 2017-2022
Table 70 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 72 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 73 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 74 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 76 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 77 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
Oral Care in Cameroon
Colgate-Palmolive drives sales with its charcoal toothpaste and toothbrush variants
Sales of electric and power toothbrushes remain insignificant in the country due to their high prices
A strong preference for toothpicks is a significant constraint to sales growth of dental floss
Small local grocers characterises sales of oral care in Cameroon across the forecast period
A scarcity of tooth whiteners affords industry players an opportunity to introduce a tailored made brand to satisfy that need
Increased awareness of the importance of oral hygiene drives forecast period demand for oral care
Table 78 Sales of Oral Care by Category: Value 2017-2022
Table 79 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 80 Sales of Toothbrushes by Category: Value 2017-2022
Table 81 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 83 NBO Company Shares of Oral Care: % Value 2018-2022
Table 84 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 85 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 87 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
Skin Care in Cameroon
Facial care is a rapidly growing category in skin care as Cameroonians are willing to pay more for quality products
Increased awareness of skin care products, rising disposable income and a significant presence of low-priced skin care brands are key category growth drivers
Strong decline in availability of skin depigmentation products as the government tightens regulations
Growing shift towards organic skin care products especially facial care due to their healthy ingredients
Demand for skin care products shifts from a price-orientation towards value for money by the end of the forecast period
Local players gain value share over the forecast period stimulated by the removal of excise duties on locally manufactured products
Table 89 Sales of Skin Care by Category: Value 2017-2022
Table 90 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 91 NBO Company Shares of Skin Care: % Value 2018-2022
Table 92 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 94 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
Premium Beauty and Personal Care in Cameroon
A lack of established outlets for premium beauty and personal care products underlines consumer scepticism about the authenticity of these products
Premium skin care and colour cosmetics have the strongest growth potential
The niche premium beauty and personal care category remains elusive to local players
Growing demand for products with organic ingredients boosts demand for premium beauty and personal care over the forecast period
Changing lifestyles and increasing consumer purchasing power propel the premium category
The adoption of multichannel marketing strategies have a positive impact on the premium beauty and personal care category
Table 96 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 97 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 98 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 99 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 100 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 101 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
Mass Beauty and Personal Care in Cameroon
The “Made in Cameroon” logo continues to boost sales of domestic mass cosmetic brands in Cameroon
Mass skin care experiences growing competition from the organic niche category
Mass brands account for the majority share across multiple categories in the beauty and personal care industry in Cameroon
Multinationals continue to lead in mass beauty and personal care in Cameroon due to consumer loyalty
A looming recession coupled with a socio-political crisis benefit mass beauty and personal care products
E-commerce gains value share
Table 102 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 103 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 104 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 105 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 106 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 107 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027