Beauty and Personal Care in Ecuador
Beauty and personal care in 2023: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
Summary 1 Research Sources
Baby and Child-Specific Products in Ecuador
Chinese brands make a bid to improve their positions and increase their influence
Angelino records an outstanding performance thanks to its launch of new products
Schools increasingly ask parents to supply sun care products for their children
Low investment in marketing set to place limits on the extent to which sales can grow
Sales under pressure as various challenging factors undermine sales growth
Parents increasingly looking for skin care properties in products for their children
Table 11 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
Bath and Shower in Ecuador
Bath and shower falters as rigorous handwashing falls by the wayside
Demand for intimate washes down despite recommendations from gynaecologists
Antibacterial properties less important than fragrance and skin care properties
Adverse economic outlook to impact sales of bath additives, shower gel, liquid soap
Specific deodorants and talc for feet set to gain ground against body powder
Confusing formats set to make it harder for consumers to make decisions
Table 21 Sales of Bath and Shower by Category: Value 2018-2023
Table 22 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 24 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 25 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 27 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
Colour Cosmetics in Ecuador
Goodbye to face masks, welcome back to colour cosmetics
L’Oréal generating growing sales after its return to Ecuador
Incorporating skin care elements is a new focus for colour cosmetics brands
Recently imposed night curfews place limits on nocturnal social interactions
Recovery in the supply of colour cosmetics to support sales growth
Social Media set to become increasingly important for promoting colour cosmetics
Table 30 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
Deodorants in Ecuador
Deodorant creams in tubes appeal to budget-conscious consumers
Anti-perspirant deodorants gain traction as consumers demand better performance
Added value and efficiency of deodorants Increasingly appealing to consumers
Expanding ranges to include child-specific deodorants presents new opportunities
Skin care properties set to become increasingly important in deodorants
Discounters and private label set to gaining ground during the forecast period
Table 39 Sales of Deodorants by Category: Value 2018-2023
Table 40 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 42 NBO Company Shares of Deodorants: % Value 2019-2023
Table 43 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 45 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
Depilatories in Ecuador
Veet launches a new formula in response to declining volume sales in 2023
New products appear that are designed to cater to specific consumer needs
Women use standard razors and blades to avoid the so-called “pink tax”
Laser depilation set become a stronger challenger to sales of depilatories
Sustainability and eco-friendly proposals to become more appealing to consumers
Innovation in formulation and natural products
Table 48 Sales of Depilatories by Category: Value 2018-2023
Table 49 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Depilatories: % Value 2019-2023
Table 51 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 52 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
Fragrances in Ecuador
Dominant distribution channel direct selling continues to recover from the pandemic
Yanbal stands out due to huge investment in marketing and product development
Contraband, counterfeits and imitations challenge official retail sales of fragrances
Unisex fragrances to become more attractive during the forecast period
Cross-border e-commerce expected to continue gaining traction
Removal of import tariffs from EU imports to benefit premium fragrances
Table 54 Sales of Fragrances by Category: Value 2018-2023
Table 55 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 56 NBO Company Shares of Fragrances: % Value 2019-2023
Table 57 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 60 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
Hair Care in Ecuador
Consumers looking for improved efficacy turn to specialist products
Styling gel loses ground against other styling agents
L’Oréal’s full hair care portfolio available once again to local consumers
Thriving competitive landscape to become more intense during the forecast period
Hard discounters to become a more relevant distribution channel in hair care
Players bet on natural ingredients and clean labels to appeal to customers
Table 62 Sales of Hair Care by Category: Value 2018-2023
Table 63 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 65 NBO Company Shares of Hair Care: % Value 2019-2023
Table 66 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 70 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
Men's Grooming in Ecuador
Beard care and grooming a major trend supporting demand for men’s shaving
Men’s skin care gains ground as more men want to protect and nourish their skin
Styling gel loses ground to styling creams and modelling waxes in men’s hair care
Increase in numbers of men acting as direct selling agents presents opportunities
Barbershop culture set to remain highly influential on men’s grooming
Affordability a key factor set to underpin sales growth during the forecast period
Table 73 Sales of Men’s Grooming by Category: Value 2018-2023
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 77 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 78 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 80 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 81 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
Oral Care in Ecuador
Brands that represent good value the big winners as volume growth turns positive
Fortident’s sales decrease presents opportunities to smaller players
More specialised oral care brands benefit from more recommendations from dentists
Hard discounters set to spur growth in sales of less expensive oral care products
Power toothbrushes to maintain significant growth potential despite high prices
Denture care set to benefit from the ageing of the Ecuadorian population
Table 82 Sales of Oral Care by Category: Value 2018-2023
Table 83 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 84 Sales of Toothbrushes by Category: Value 2018-2023
Table 85 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 87 NBO Company Shares of Oral Care: % Value 2019-2023
Table 88 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 89 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 91 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
Skin Care in Ecuador
Steady sales growth of Facial Care in Ecuador
L’Oréal’s revival in Ecuador underpins a revival for premium skin care overall
Dermocosmetics and “lookalike” dermo brands outperform mass brands in facial care
The rise of hard discounters expected to bring new dynamism to mass skin care
Ingredient-led products set to gain ground in skin care during the forecast period
The appeal of skin care starts to spread among younger consumers
Table 93 Sales of Skin Care by Category: Value 2018-2023
Table 94 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Skin Care: % Value 2019-2023
Table 96 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 98 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
Sun Care in Ecuador
Sales growth in sun care driven by higher awareness of the dangers of the sun
Dermocosmetics and value-added features key to stronger value growth in sun care
Brands invest in point-of-sale initiatives in an effort to boost sales growth
Ecuador’s high solar radiation set to boost the attractiveness of sun care
Visits to educational institutions to raise awareness of the need to use sun care
Offering sun care for different skin tones a key strategy to reach more consumers
Table 100 Sales of Sun Care by Category: Value 2018-2023
Table 101 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Table 103 NBO Company Shares of Sun Care: % Value 2019-2023
Table 104 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 106 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
Premium Beauty and Personal Care in Ecuador
L’Oréal drives the growth of premium beauty and personal care
Cross-border e-commerce becomes a substitute for shopping in local stores
Salon Professional Hair Care drives the growth of Premium Hair Care
Adverse economic scenario and tight budgets to limit demand for premium brands
Contraband, parallel imports and imitations to undermine official sales of premium brands
Free trade agreement with the EU promises tariff-free trade in beauty and personal care
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
Mass Beauty and Personal Care in Ecuador
Yanbal’s robust approach to expansion pushes the recovery of direct selling
Hard discounters, private label attract the attention of consumers with tight budgets
Dermocosmetics and dermocosmetic lookalikes outperform mass brands
Mass brands set to include more premium ingredients to appeal to consumers
Masstige brands set to contribute to higher value growth in the category
Non-compliant counterfeit products pose challenges for the entire industry
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028