Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
The hot summer of 2023 has helped to boost sales in air treatment products through the year, heralding a notable recovery compared to the slight slump seen in 2022. Although the summer arrived quite late, with mild weather up until around the end of…
Although seeing a notable slowdown, air treatment products is expected to maintain growth in retail volume terms in 2023. This is the only small appliances category that is anticipated to experience growth in 2023. There has not been universal growth…
Air treatment continued to grow in 2023, as a comfortable home remained a priority for most consumers. As Dutch summers become unpredictably hot, consumers are interested in long-term solutions which are also sustainable in terms of energy use. As a…
Air treatment products stood out in the Swedish consumer appliances market in 2023 as the category registered a rise in volume sales despite a challenging economic climate, characterised by an increasing cost of living from higher interest rates and…
Portable air conditioners reported important growth both in retail volume and current value terms in 2023. These products do not require installation and can be used immediately after being bought. During 2023 the soaring demand for air conditioners…
Several hot waves and intense periods of rain in the winter months benefited category growth in 2023, with air conditioner and cooling fans seeing a positive performance. By contrast, air purifiers have maintained a negative performance in volume…
Increases in retail price levels were seen in 2022; the results of higher input cost, with spikes in prices for raw materials, logistical challenges and rising labour costs. However, while costs remained high in 2023, retail price increases were…
Demand for air treatment products remained high in 2023, continuing the pattern seen in the previous two years. In summer 2023, demand peaked due to heatwaves and above average temperatures. Meanwhile in the spring and fall some regions in the…
In 2022, the government scheme 'Recycle, Replace Appliances' was launched, offering subsidies if consumers replaced old split air conditioners and upgraded to more energy-efficient ones. This contributed to huge growth in sales of split air…
Burgeoning demand for comprehensive air treatment solutions was being seen in Germany in 2023. As awareness about airborne diseases grew, so did the importance of maintaining pristine indoor air quality. With many Germans adopting flexible work…
In 2023, another hot summer again benefited sales of cooling fans, although not to the same extent as in the previous year due the to the category’s higher level of penetration. Cooling fans saw value sales grow more slowly than volumes in 2023…
Retail volume sales of air treatment products are normalising following the fluctuations of recent years, when the COVID-19 pandemic boosted demand. In the post-pandemic era, there has been less immediate need for air treatment products. Household…
Air treatment products recorded a decline in retail volume in 2023, driven by a strong decline in air purifiers and coolers. However, sales were positive for air conditioners, including portable room air conditioners and split air conditioners, with…