Uruguay

In 2023, drought continued in Uruguay, having an ongoing impact on the hot drinks landscape. Lack of water impacted more than half of Uruguay's 3.5 million citizens, leading to significantly slower agricultural production and directly impacting the…

The number of households is set to increase slightly, while the average household size will remain unchanged in Uruguay over 2023-2028. Single person households will remain the dominant household type but the fastest household expenditure growth is…

Ice cream continued to register positive volume growth in 2022, with another sales increase expected to be seen in 2023. With a number of heatwaves and a hotter summer than usual, the demand for ice cream increased considerably in the summer months…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

100% juice experienced significant growth in 2023, primarily fuelled by the prevailing health and wellness trend. Consumer inclination towards healthier and natural juice options has surged. The increased demand for vitamin C, prompted by COVID-19…

Laundry care registered a fall in volume sales in 2023, as a result of a significant number of consumers crossing the border into Argentina to buy laundry care products. Although inflation has soared in Argentina, the depreciation rate against the…

2023 saw volume sales contract across numerous key categories of mass beauty and personal care, including mass deodorants, mass hair care and mass bath and shower. These three categories all suffered significant drops in demand during the year as…

Dry soup remains the largest category in sauces, dips and condiments, in current value terms. The reduction of imports, largely from Argentina, is hindering retail volume sales in 2023. Category leader Unilever del Uruguay SA leads sales of dry soup…

While almost all categories of men’s grooming registered negative volume growth in 2023, men’s fragrances was the one category to buck the generally negative sales trends as both mass men’s fragrances and premium men’s fragrances registered…

Menstrual care in Uruguay witnessed a sharp decline in retail volume sales in 2023, with the category contracting for the second consecutive year. Uruguayans are still buying menstrual care products, but many consumers opted to buy these products at…