Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.
Ice cream continued to register positive volume growth in 2022, with another sales increase expected to be seen in 2023. With a number of heatwaves and a hotter summer than usual, the demand for ice cream increased considerably in the summer months…
Inflation and ongoing price increases significantly impacted the retail industry in 2022. High price rises led to changing consumer behaviours, with a drop in demand as many were looking to delay significant purchases, reducing and adapting their…
Premium beauty and personal care registered another very strong sales performance during 2023, the fourth-year during which double-digit current value growth was registered in the category as demand continued to rise steadily. In particular, sales…
Packaged leavened bread registered a further contraction in retail volume sales in 2023, as strong price increases were brought about by rising costs. Demand has also been curbed by the many Uruguayans crossing the border into Argentina in order to…
RTDs was one of the biggest winners in the Uruguayan alcoholic drinks market in 2022. Of the different RTDs segments, spirit-based drinks put in the best performance over the review period as a whole. Growth has been in line with the trend towards…
Cider has been losing share amongst Uruguay alcoholic drinks options for the last 15 years. Although it witnessed an unexpected strong bounce in 2020 (related to voluntary home seclusion during the pandemic) and further marginal growth in 2021, the…
In 2023, staple foods has registered a marginal decrease in retail volume terms as consumers reduce consumption in order to save money. High prices remain an issue for Uruguayans and this is impacting negatively on demand. Furthermore, the…
In 2023, sales of breakfast cereals declined in retail volume and current value terms. The increase in prices, as well as the required health labels, warning about excess levels of sugar, has reduced demand for breakfast cereals. Children´s breakfast…
Pressure on households budgets is driving many Uruguayans to cross the border into Argentina and buy edible oils, alongside other grocery items, at a cheaper price. According to industry sources, edible oil retail prices are up to 70% cheaper in…
Chilled and shelf stable dairy desserts registered a decrease in retail volume terms in 2022, but a modest rebound is expected in 2023. During the second half of 2022, the second leading player Cooperativa Nacional de Productores de Leche (Conaprole)…