Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.
2023 saw volume sales contract across numerous key categories of mass beauty and personal care, including mass deodorants, mass hair care and mass bath and shower. These three categories all suffered significant drops in demand during the year as…
Per capita cheese consumption in Uruguay is among the highest in Latin America and the world, due to its long tradition of cheese production. After a soft contraction in 2022, retail volume sales is expected to achieve positive growth in 2023.…
For the second consecutive year, dietary supplements is expected to register a significant fall in volume sales. Two main factors are causing this negative performance. With concerns about COVID-19 abating, consumers are less concerned about boosting…
Milk formula registered positive retail volume growth for the third consecutive year in 2023. Price increases are creating some changes to demand, with budget-conscious parents shifting to cheaper alternatives, such as cow´s milk. Since the COVID-19…
Sugar confectionery continued to see a strong rebound in 2022 in volume terms, with further positive growth expected in 2023, when sales are expected to surpass pre-pandemic levels. Although a mandatory quarantine was not enforced during the…
Stability and less corruption than peers are cornerstones of Uruguay’s political environment, whilst economic freedom is one of the best regionally. Drought will weigh on short-term economic development, owing to high dependence on agriculture, but…
Jams and preserves remains the largest category in sweet spreads, registering a slight contraction in retail volume terms in 2023. The decline can be explained by a rise in the number of Uruguayans crossing the border into Argentina in order to buy…
Digestive remedies is expected to register moderate constant value and volume growth in 2023. With society fully opened up and people leading hectic lives, with less time to prepare healthy meals, this is leading to increased digestive issues. Also,…
Dermatologicals is expected to register moderate constant value and volume growth in 2023. Dermatologicals continues to recover from the removal of pandemic restrictions. With patients again visiting doctors for the last two years, this is a…
The reduction in spending power in Argentina and the rise of prices in Uruguay have impacted the results of some of the key players in grocery retailers. The exchange between Uruguay and Argentina has traditionally been strong, with a long-standing…
For the third year in a row, volume sales of baby and child-specific products decreased in Uruguay during 2023, while current value growth remained below the rate of inflation. This negative sales trend can be attributed mainly to the prevalence of…
Sports nutrition continues to be benefit from the full opening of society post pandemic lockdowns, with people being more active and attending gyms once again. As such sports nutrition is expected to register healthy constant value and volume growth…
The picture is fairly positive in 2023, with constant value sales expected to rise slightly and inflationary pressure easing. However, rising prices are still an issue and the overall economy is expected to register a slowdown in growth.
Though current value sales are expected to rise, constant value sales are expected to fall, as continuing rising operating costs cut into profitability. In 2023, with concerns about COVID-19 abating, demand for analgesics reduces to more normal…
In 2022, chocolate confectionery sales surpassed their pre-pandemic levels again in volume and real value terms and were expected to continue seeing positive growth in 2023. While impulse channels such as kiosks, which are included under small local…
Beauty and personal care brands, including players such as Avon, continued to represent the largest part of the direct selling business. In 2022, these players were able to leverage their longstanding relationship with consumers, using their solid…
Herbal/traditional products are expected to register a slight fall in constant value sales, as continuing rising prices hits profitability. That being said, demand is steady, and there is an increasing range of herbal/traditional products available…
Plant-based dairy is still underdeveloped in Uruguay with brand and products focused mainly in plant-based milk. However, consumers are becoming more aware about healthier and sustainable options, with new local producers emerging as well as…
Butter and spreads registered a modest increase in retail volume terms in 2022 and a similar performance is expected in 2023. As a mature category, there is little room for growth in butter and spreads. However, the category experienced high demand…
Value sales for paediatric consumer health continues to be low in Uruguay and in 2023 it is expected to register a slight decrease in constant value sales, as continuing rising prices cuts into profitability. Analgesics continues to account for most…