United Arab Emirates

The briefing examines how the chemical products industry is performing globally and in the largest countries in terms of chemical products output. The report also provides data for production, market size, imports, exports, industry costs, industry…

In 2022, construction grappled with rising interest rates and living costs, affecting residential, industrial and commercial sectors. Government commitments to infrastructure drove demand. Despite cost surges, solid demand allowed passing expenses to…

This report provides a global overview of commodity market trends from 2017 through to 2022, including price forecasts up to 2024 for the key commodities in the Agriculture, Energy and Metals sectors. Insights analyse long-term global trends that can…

Gum in the United Arab Emirates is mainly consumed on-the-go and out of the home, which resulted in a significant drop in sales in 2020 through to early 2022 due to lockdowns, social distancing measures and limited mobility. Nevertheless, as…

In 2023, demand for hair care in the United Arab Emirates continued to rise across the category, as local consumers maintained their hair care routines in line with greater mobility outside of the home. However, players have been trying to find…

Demand for wireless headbands as a premium audio accessory continues to grow in the United Arab Emirates, with leading brands such as Sony and Bose at the forefront of this trend. Sony offers consumers a compelling choice with its innovative…

Beauty specialists in the United Arab Emirates, exemplified by the likes of Sephora, continued to place a strong emphasis on fostering a sense of community and rewards in 2023. Loyalty initiatives, such as the Sephora Beauty Pass, help unite a…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Especially since the COVID-19 pandemic, there has been a strong emphasis on preventive health in the United Arab Emirates. This has been fuelling a surge in demand for herbal/traditional dietary supplements, including ginseng, garlic, echinacea, and…

In 2023, home and garden in the United Arab Emirates witnessed stable growth, propelled by several key factors. Chief among these was the rise in disposable incomes among local residents, which enabled consumers to allocate greater funds to enhancing…

Demand for home audio and cinema in the United Arab Emirates continues to experience notable trends that are impacting demand in 2023. One such trend is the increasing demand for smart and connected audio solutions, driven by the rise of smart homes…

In 2023, home care in the United Arab Emirates experienced notable growth in both retail value and volume terms. This growth was primarily attributable to increasing retail prices and heightened consumer demand for essential home care products, as…

Rising urbanisation and the increased stability of the United Arab Emirates’ economy helped drive higher levels of purchasing power among local consumers in 2022. In addition, the possession rate for washing machines continued to rise in 2022. These…

Sales of home furnishings in the United Arab Emirates continued to rise in 2023, supported by the property market, which has experienced robust rebound following the slowdown caused by the pandemic. Demand has been buoyed by government initiatives…

In the United Arab Emirates, residents are increasingly drawn to purchasing older properties, typically at least 10 years old, with the intention of renovating and personalising them at a lower cost. This strategy has proven successful, resulting in…

In home insecticides, specific trends in the United Arab Emirates significantly impact demand. Electric insecticides, after a period of decline, show potential for recovery. This resurgence is being driven by the increasing demand for efficient and…

One of Western Europe's leading home laundry appliance brands, Beko, has introduced an eco-friendly line to promote sustainable living to consumers. Aligned with the brand’s sustainability mission, the range claims to offer reliability, high…

Rising disposable incomes in the United Arab Emirates are empowering consumers to opt for higher-quality, longer-lasting home products. Concerns surrounding inflation and economic uncertainty are encouraging consumers to choose more durable goods…

The average unit price of home video in the United Arab Emirates, comprising LCD TVs and OLED TVs, continues on its upward trajectory as global inflation persists. Players are investing in innovation to enhance the value of their products, catering…

In 2023, sustainability became a paramount focus across various categories, including homewares in the United Arab Emirates, as brands aligned themselves with the nation's eco-friendly objectives. Notably, even smaller startups are contributing to…

Non-sheer options dominate demand for hosiery in the United Arab Emirates, and continues to record stable growth rates. Demand is being driven by changing fashion preferences, especially among younger consumers, who increasingly choose bare legs or…

Many hot drinks in the United Arab Emirates are considered to be less essential compared to food categories and some soft drinks categories, such as bottled water and juice. This makes them vulnerable in the face of inflation, economic instability or…

The launch of Davidoff’s new fresh ground coffee pods in 2023 featured thin wall plastic containers with aluminium lids as closures. The choice of aluminium lids was due to their excellent sealing properties, ensuring freshness and preserving the…

The number of households is set to increase moderately in the United Arab Emirates over 2022-2027, with couples with children remaining the dominant household type. In 2022, inflation at 5% elevated living costs, impacting household spending. The…

Since the pandemic, a rise has been seen in the number of consumers seeking active and healthy lifestyles, amidst the hybrid work model. Consumers have become more aware of and conscious of their food intake, and many are willing to spend on organic…

Post-pandemic, discriminating consumers have developed a keen interest in their health, and are intent on adopting healthy eating to enhance their physical and mental wellbeing within the constraints of their family budget. Importantly, the messaging…

After the COVID-19 pandemic, not only did consumers in the United Arab Emirates increase their interest in organic tea and coffee, but they were also willing to pay more for such products. Consumers have become more educated, and they know that the…

Due to a combination of long working hours, sedentary lifestyles, and poor eating habits, overweight and obesity are major problems in the United Arab Emirates. Indeed, Euromonitor International data show that 39.7% of the population was classified…

The United Arab Emirates has been following a policy of economic diversification, and has continued to build the country as a tourism, retail, and lifestyle destination, which has contributed to the growth of health and wellness soft drinks. The…

Awareness of healthy eating is rising in the country, especially the need to reduce sugar intake. For instance, in December 2019, the United Arab Emirates adopted an excise tax of 50% on beverages with high sugar or sweetener content to improve the…

Given the high dependence on imports, along with the impact of the pandemic and disruption to supply chains, most grocery retailers in the United Arab Emirates, especially hypermarkets, are looking to support local produce, including fruits and…

Demand for ice cream declined significantly during the pandemic due to the lack of impulse purchases and on-the-go consumption occasions. Ice cream is often consumed immediately after being purchased in the United Arab Emirates; however, due to…

Demand for digital camcorders in the United Arab Emirates continues to decline in 2023. However, despite the overall decrease, these devices continue to attract a niche audience with a focus on specialist options. In particular, professional and…

In-car entertainment in the United Arab Emirates is experiencing fluctuations in demand in line with changing consumer behaviour in 2023. While demand for in-car speakers remains positive, the overall category continues to post declining retail…

Incomes in the UAE remain among the highest in the region, supported by robust economic development, a favourable business environment, digitalisation, and government initiatives aimed at attracting investments and skilled labour. The middle-aged…

Incomes in the UAE remain among the highest in the region, supported by robust economic development, a favourable business environment, digitalisation, and government initiatives aimed at attracting investments and skilled labour. The middle-aged…

This report provides valuable insights into product innovation in the UAE, analysing data from Euromonitor’s Innovation Platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.…

This report provides valuable insights into product innovation in the United Arab Emirates, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch…

The population of the United Arab Emirates is extremely young, with the majority comprising millennials or young professionals in this expat-driven market. As a consequence, jeans remain a popular fashion choice, and are often worn casually or for…

In 2023, a notable development was noted within jewellery when Snapchat collaborated with Cartier to develop a virtual try-on filter in the United Arab Emirates. Within Snapchat, there exists a built-in shopping platform known as Snapchat Minis. This…

Following global inflation and the challenge for low- and mid-income consumers to manage their expenses, all major private label lines of juice entered the United Arab Emirates, including Carrefour Fresh, Lulu Fresh, Spinneys Food, Spinneys Kitchen…

While retail volume growth of large cooking appliances is slowing in 2023, higher current value growth is primarily being influenced by surging commodity prices driven by high inflation rates. As a result, local consumers are either deferring their…

Laundry care in the United Arab Emirates continued to experience substantial growth in 2023, primarily attributed to rising consumer awareness of the wide variety of products available. Key category players, such as Binzagr Lever Ltd (Unilever…

Value sales, outlet numbers and number of transactions via limited-service restaurants in the United Arab Emirates all fell significantly in 2020, seeing double-digit declines due to the impact of COVID-19. However, the channel recorded a strong…

Dubai has shone as a regional leader in hotels in 2023, captivating travellers with its luxurious offerings, exceptional services, and diverse experiences. Boasting world-class amenities and catering to various preferences, from luxury seekers to…

Retail value sales of luxury goods in the United Arab Emirates rose by 9% in 2023 in current terms to reach AED47.1 billion. Growth in sales was fuelled by several factors during the post-Coronavirus (COVID-19) lockdown period. One significant driver…

Retail value sales of mass beauty and personal care in the United Arab Emirates continued to rise in 2023. Increasing costs such as rent and utilities have been placing financial pressure on certain consumers in the United Arab Emirates, causing them…

The local workforce has returned, with employees actively seeking convenience as they rebalance their professional and personal lives. Therefore, retail demand for ready meals and prepared salads continues to steadily rise in the United Arab Emirates…

Flexible aluminium/plastic was the dominant pack type in dry soup, which, given it is the biggest category in overall meals and soups, was therefore the dominant meals and soups packaging format. Flexible aluminium/plastic was also growing in 2022,…

Meat is the most popular protein source in the United Arab Emirates. It is considered highly nutritious by providing essential amino acids, vitamins, and minerals. Many local consumers are following healthier diets, whereby they are increasing their…