Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the United Arab Emirates. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
While ice cream in the United Arab Emirates has been traditionally marketed as a product to beat the heat, marketing is now shifting towards ice cream as an indulgent product to be enjoyed throughout the year. Ferrero's launch of its inaugural ice…
Demand for digital camcorders in the United Arab Emirates continues to decline in 2023. However, despite the overall decrease, these devices continue to attract a niche audience with a focus on specialist options. In particular, professional and…
In-car entertainment in the United Arab Emirates is experiencing fluctuations in demand in line with changing consumer behaviour in 2023. While demand for in-car speakers remains positive, the overall category continues to post declining retail…
This report provides valuable insights into product innovation in the UAE, analysing data from Euromonitor’s Innovation Platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.…
This report provides valuable insights into product innovation in the United Arab Emirates, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch…
The population of the United Arab Emirates is extremely young, with the majority comprising millennials or young professionals in this expat-driven market. As a consequence, jeans remain a popular fashion choice, and are often worn casually or for…
In 2023, a notable development was noted within jewellery when Snapchat collaborated with Cartier to develop a virtual try-on filter in the United Arab Emirates. Within Snapchat, there exists a built-in shopping platform known as Snapchat Minis. This…
Following global inflation and the challenge for low- and mid-income consumers to manage their expenses, all major private label lines of juice entered the United Arab Emirates, including Carrefour Fresh, Lulu Fresh, Spinneys Food, Spinneys Kitchen…
While retail volume growth of large cooking appliances is slowing in 2023, higher current value growth is primarily being influenced by surging commodity prices driven by high inflation rates. As a result, local consumers are either deferring their…
Laundry care in the United Arab Emirates continued to experience substantial growth in 2023, primarily attributed to rising consumer awareness of the wide variety of products available. Key category players, such as Binzagr Lever Ltd (Unilever…