United Arab Emirates

In the United Arab Emirates, the category of menswear is notably larger in size than womenswear, both in terms of retail volume and value sales: this is contrary to the global trend where sales of womenswear tend to be much greater. This is due to…

The shift towards online purchases is notably boosting the sales of menstrual care in the United Arab Emirates, as consumers increasingly opt for the convenience of doorstep deliveries for their menstrual needs. While greater penetration of…

An important and continuing trend driving men's grooming in the United Arab Emirates is the increasing fascination with luxury and high-end grooming merchandise. As the local economy flourishes, an increasing number of consumers are open to investing…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in United…

Meat is the most popular protein source in the United Arab Emirates. It is considered highly nutritious by providing essential amino acids, vitamins, and minerals. Many local consumers are following healthier diets, whereby they are increasing their…

Flexible aluminium/plastic was the dominant pack type in dry soup, which, given it is the biggest category in overall meals and soups, was therefore the dominant meals and soups packaging format. Flexible aluminium/plastic was also growing in 2022,…

The local workforce has returned, with employees actively seeking convenience as they rebalance their professional and personal lives. Therefore, retail demand for ready meals and prepared salads continues to steadily rise in the United Arab Emirates…

Retail value sales of mass beauty and personal care in the United Arab Emirates continued to rise in 2023. Increasing costs such as rent and utilities have been placing financial pressure on certain consumers in the United Arab Emirates, causing them…

Retail value sales of luxury goods in the United Arab Emirates rose by 9% in 2023 in current terms to reach AED47.1 billion. Growth in sales was fuelled by several factors during the post-Coronavirus (COVID-19) lockdown period. One significant driver…

Dubai has shone as a regional leader in hotels in 2023, captivating travellers with its luxurious offerings, exceptional services, and diverse experiences. Boasting world-class amenities and catering to various preferences, from luxury seekers to…

Value sales, outlet numbers and number of transactions via limited-service restaurants in the United Arab Emirates all fell significantly in 2020, seeing double-digit declines due to the impact of COVID-19. However, the channel recorded a strong…

Laundry care in the United Arab Emirates continued to experience substantial growth in 2023, primarily attributed to rising consumer awareness of the wide variety of products available. Key category players, such as Binzagr Lever Ltd (Unilever…

While retail volume growth of large cooking appliances is slowing in 2023, higher current value growth is primarily being influenced by surging commodity prices driven by high inflation rates. As a result, local consumers are either deferring their…

Following global inflation and the challenge for low- and mid-income consumers to manage their expenses, all major private label lines of juice entered the United Arab Emirates, including Carrefour Fresh, Lulu Fresh, Spinneys Food, Spinneys Kitchen…

In 2023, a notable development was noted within jewellery when Snapchat collaborated with Cartier to develop a virtual try-on filter in the United Arab Emirates. Within Snapchat, there exists a built-in shopping platform known as Snapchat Minis. This…

The population of the United Arab Emirates is extremely young, with the majority comprising millennials or young professionals in this expat-driven market. As a consequence, jeans remain a popular fashion choice, and are often worn casually or for…

This report provides valuable insights into product innovation in the United Arab Emirates, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch…

This report provides valuable insights into product innovation in the UAE, analysing data from Euromonitor’s Innovation Platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.…

Incomes in the UAE remain among the highest in the region, supported by robust economic development, a favourable business environment, digitalisation, and government initiatives aimed at attracting investments and skilled labour. The middle-aged…

Incomes in the UAE remain among the highest in the region, supported by robust economic development, a favourable business environment, digitalisation, and government initiatives aimed at attracting investments and skilled labour. The middle-aged…