Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the United Arab Emirates. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
Although the pandemic is now a distant memory, consumers are still motivated to focus on their health and wellness. The demand for drinking yoghurt products that include a “protein” claim, in addition to advantages such as “probiotics”, and “gut…
Writing instruments witnessed minimal fluctuations in demand during the pandemic, unlike bags, watches, and jewellery, which are typically more expensive and require more intricate purchasing decisions. Additionally, the heightened use of diaries and…
In 2023, wound care is expected to see its strongest current value growth rate for many years, with product innovation being the strongest driver of growth. Innovations in wound closure techniques, such as adhesive tapes, sutures, or surgical…
The United Arab Emirates is home to a highly dynamic retail environment, where a brand’s entry and exit can occur fairly rapidly compared to more mature markets. In 2023, several formerly standalone brands, some of which had previously exited the…
Wipes in the United Arab Emirates continued to enjoy significant popularity in 2023, including all purpose cleaning wipes and personal wipes, with the latter dominated by baby wipes. Their widespread use is attributed to the convenience they offer…
In line with general alcoholic drinks trends, wine in the United Arab Emirates experienced further momentum of premiumisation in 2023. Wine is considered a more premium category than others by nature, which is why the move towards premiumisation has…
Many residents in the United Arab Emirates lead fast-paced lives, in which ready-to-drink shakes and meal replacement bars provide a quick and convenient way for people to manage their weight due to their pre-packaged format; this is set to drive…
The United Arab Emirates continues to witness the significant surge in demand for wearable electronics in 2023, due to the growing emphasis on health and wellness. As local consumers increasingly prioritise their wellbeing, it particularly boosts…
Although multivitamins is set to maintain growth and remain the largest category within vitamins in current value terms in 2023, the trend towards personalisation in healthcare is also leading to an increase in sales of single vitamins. As…
In 2023, video games in the United Arab Emirates recorded further dynamic growth, with winners and losers emerging in various categories. Among the fastest performers were AR/VR headsets and hand-held consoles, driven by the release of upgraded…
Unattended payment solutions are helping to reshape vending in the United Arab Emirates by providing customers with a convenient and secure way to pay for goods or services. Companies such as ADCB Islamic Banking and Verifone offer unattended payment…
The level of awareness among local consumers regarding the importance of adopting healthy diets and lifestyles is growing in the United Arab Emirates. Therefore, many local consumers are gaining a greater interest in incorporating fresh vegetables…
Sales of handheld vacuum cleaners are currently on the rise in the United Arab Emirates, driven by the introduction of new and improved products. While cylinder vacuum cleaners still dominate demand with their well-established cleaning power,…
The population in the United Arab Emirates is forecast to continue growing over the period to 2040, supported by natural increase. The consumer landscape will remain young and diverse, primarily composed of immigrant populations. By 2040, Generation…
Population expansion in the United Arab Emirates in 2021-2040 will be slower than in previous decades due to net migration being low or negative. However, nearly nine in ten people will be foreign citizens in 2040 as reliance on foreign labour…
Abu Dhabi and Al Ain are the UAE’s most economically vibrant cities. Meanwhile, Fujairah holds the highest potential for future economic growth, boosting incomes and expenditure growth for the city’s population. Going forward, cities in the United…
In 2023, the United Arab Emirates has firmly established itself as a global travel hub, earning high rankings in international tourism competitiveness indexes. The remarkable growth of Emirati hotels has not only attracted millions of visitors, but…
In 2023, traditional toys and games in the United Arab Emirates recorded significant value growth, driven by several key factors. Products incorporating advanced technologies such as artificial intelligence (AI) and catering for the rising demand for…
Consumers are increasingly seeking greater control over their personal health, aligning with a new perspective on wellness that emphasises long-term and preventive measures. This shift is fuelling the growth of digital health solutions and hyper…
In 2023, toys and games in the United Arab Emirates continued to experience a significant transformation, shaped by evolving consumer preferences, technological innovations, and socioeconomic factors. Prior to the review period, the share of…
Despite challenges such as inflation and rising oil prices, Dubai's travel industry is experiencing an increase in demand. By the first half of 2023, the number of guests in Dubai had surpassed pre-pandemic international visitation levels, with 20%…
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
Toilet liquids/foam is the leading format of toilet care in the United Arab Emirates, primarily due to its user-friendly nature and versatility. With strong competition in this category, players are prioritising promotional offers and price…
Tobacco in the United Arab Emirates is a strong and a well-established industry. Although globally, tobacco is facing challenges, it still demonstrates healthy growth in the United Arab Emirates. One reason is cultural heritage and a strong habit of…
In 2023, tissue and hygiene in the United Arab Emirates faced inflationary challenges due to the soaring cost of essential raw materials, such as pulp and energy. Players responded by adjusting prices or reducing pack sizes, prompting consumers to…
Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…
In line with the increasing local trend for private label across food and beverages, tea in the United Arab Emirates is also benefiting from the gradual emergence of private label. In the face of moderate inflation and overall fragmentation within…
Thin wall plastic containers are the main pack type used in sweet spreads packaging and were also continuing to gain share in the overall category in 2022. This is because these containers are cost-effective to manufacture, making them an attractive…
Consumers in the United Arab Emirates are increasingly seeking healthier options of sweet spreads, including those with reduced sugar content and fewer additives. In addition, nut and seed based spreads are gaining popularity in the local market,…
Retail demand for sweet biscuits, snack bars and fruit snacks recovered to pre-pandemic levels in the first half of 2023 in the United Arab Emirates. On the other hand, current value sales fully recovered the previous year, driven by rising unit…
The majority of consumers aim to positively impact the planet, with over a third identifying as Zero Wasters, creating opportunities as almost half are willing to pay more for sustainable goods. Industries should invest in recycling claims and…
Amidst changing consumer preferences for home care in the United Arab Emirates, including surface care, there is a clear shift driven by the quest for better value for money. As households contend with rising living expenses, a noticeable trend is…
Numerous supermarket chains in the United Arab Emirates continued their expansion efforts in 2023, with notable contributions from LuLu Supermarket, Grandiose Supermarket, and Spar. LuLu Supermarket aims to strategically expand into smaller store…
In 2024, travellers from China have fully resumed their activities due to the easing of restrictions in the country, including a return to the United Arab Emirates. This is helping to boost demand for luxury sunglasses in the United Arab Emirates, as…
Although demand for sun care in the United Arab Emirates continued to improve in 2023, the category’s overall penetration of the local market remained fairly low. This is due to the rise of the “skinification” trend, stemming from consumers' desire…
Like many snacks categories in the United Arab Emirates, sugar confectionery was negatively affected in 2020 by the emergence of the pandemic, whereby lockdown measures and the closure of schools resulted in a significant decline in sales. In the…
Although there are many initiatives to reduce sugar consumption, demand for sugar and sweeteners continues to grow in the United Arab Emirates. Sweets and desserts are culturally important in the United Arab Emirates, as they are often associated…
Street stalls/kiosks in the United Arab Emirates, severely impacted by the pandemic and related restrictions in 2020, continued to recover across all indicators in 2023. As the United Arab Emirates eased all COVID-19 restrictions in September 2022,…
The United Arab Emirates has a very diverse population, whereby potatoes are an important ingredient used in numerous dishes. Potatoes are the most consumed form of starchy roots in both retail and foodservice. Supported by a growing population in…
As noted in many countries around the world, consumers in the United Arab Emirates experienced weakened purchasing power in 2022 due to the impact of inflation on goods and services. However, in 2023, unlike in many other markets, consumers’…
Nike, adidas, and lululemon are among leading global sportswear brands that are embracing localisation strategies by introducing hijab and modest sportswear to cater for residents in the United Arab Emirates. adidas stands out with its comprehensive…
The rise of new players in sports protein powder in the United Arab Emirates indicates a growing fitness and health culture, and provides consumers with a wider range of products from which to choose to align with their preferences. The explosion in…
Sports drinks in the United Arab Emirates remains a young category with further high growth potential following its dynamic performance in 2022 and 2023. The concept of fitness, increasingly integrated into consumers’ lifestyles, has only emerged…
For the first time since 2020 at the height of the pandemic, off-trade outpaced on-trade within spirits in the United Arab Emirates, both in terms of volume and value growth. The channel was supported by the easier process of obtaining an alcohol…
Within spectacles in the United Arab Emirates, spectacle lenses remains the strongest performer. Progressive lenses are increasingly sought after for their smooth transition between vision zones, addressing diverse visual needs. Single vision lenses…
Sustainability is becoming a key focus for both manufacturers and consumers in soft drinks in the United Arab Emirates. Recycled bottles and reduced waste are core topics within the industry. Following global trends, players have started to launch…
Demand for soft drinks in the United Arab Emirates (in both off-trade and on-trade channels) is growing in 2023, despite global economic challenges. The purchasing power of most local consumers remains high, as a major proportion of the population…
Snacks in the United Arab Emirates play a significant role in consumers’ lives. The motivation for purchasing snacks can be for various reasons, including an energy boost, hunger management, nutrient intake, mood enhancement, and social engagement.…
Heated tobacco products in the United Arab Emirates recorded the most impressive growth rates within the local tobacco industry in 2023, followed by e-vapour products. Both tobacco heating devices and heated tobacco recorded double-digit retail…
While large supermarkets and hypermarkets continued to dominate grocery retailers in value terms in 2023, small local grocers in the United Arab Emirates experienced a resurgence towards the end of the review period. Operators of small local grocers…