United Arab Emirates

In the United Arab Emirates, there is wide knowledge of consumer health, due to the diverse make-up of the population. However, there are a significant number of parents who continue to be hesitant to give children over-the-counter medications due to…

Increasing awareness of sleep health is a significant trend set to drive the solid current value growth of sleep aids in the United Arab Emirates in 2023. As people are becoming more conscious of the vital role sleep plays in maintaining physical and…

The rise of new players in sports protein powder in the United Arab Emirates indicates a growing fitness and health culture, and provides consumers with a wider range of products from which to choose to align with their preferences. The explosion in…

Although multivitamins is set to maintain growth and remain the largest category within vitamins in current value terms in 2023, the trend towards personalisation in healthcare is also leading to an increase in sales of single vitamins. As…

Many residents in the United Arab Emirates lead fast-paced lives, in which ready-to-drink shakes and meal replacement bars provide a quick and convenient way for people to manage their weight due to their pre-packaged format; this is set to drive…

In 2023, wound care is expected to see its strongest current value growth rate for many years, with product innovation being the strongest driver of growth. Innovations in wound closure techniques, such as adhesive tapes, sutures, or surgical…

Inflationary pressures have been impacting baby food, a category that was already suffering from limited growth even prior to the pandemic. Although most families have now returned to the country, the socioeconomic revival in 2022 was met with rising…

Due to inflationary pressures arising from global supply chain issues, recent price increases in retail have impacted dairy categories, and butter and spreads is no exception. Moreover, due to rising health awareness, some consumers are also veering…

The changes in consumer behaviour brought about by the inflationary pressures that started in early 2022 resulted in a decline in retail volume sales of cheese in 2022, while current value sales remained positive. In 2023, although a return to retail…

In 2022, supply chain problems were seen, as global disruptions drove up the costs of raw materials, logistics and fuel. Overall, the United Arab Emirates and the region overall were affected in terms of rising costs and inflation. Cost-push…