United Arab Emirates

Alcoholic drinks in the United Arab Emirates witnessed another year of success in 2023, demonstrating double- digit off-trade growth in both volume and value terms. Sales were fuelled by two factors. First, the arrival of expatriates from Russia,…

As a category that is mainly distributed by the off-trade channel, beer in the United Arab Emirates benefited the most from the recent removal of 30% retail sales tax in Dubai and Abu Dhabi. Since Dubai sells greater volumes of beer than any other…

Among other alcoholic drinks categories, the price of cider/perry in the United Arab Emirates tends to be discounted in off-trade channels during December and January due to the festive season in Dubai. These are the months when many expatriates…

In line with global trends, most RTDs available in the United Arab Emirates are spirit-based. The presence of wine-based or malt-based RTDs is marginal in the local market. This is because of a cultural background of mixed expatriates, most of whom…

For the first time since 2020 at the height of the pandemic, off-trade outpaced on-trade within spirits in the United Arab Emirates, both in terms of volume and value growth. The channel was supported by the easier process of obtaining an alcohol…

In line with general alcoholic drinks trends, wine in the United Arab Emirates experienced further momentum of premiumisation in 2023. Wine is considered a more premium category than others by nature, which is why the move towards premiumisation has…

Demand for chocolate confectionery in the United Arab Emirates continues to rise. In the local market, a rising number of health-conscious consumers are driving increasing demand for healthy snacks, significantly transforming perceptions around diet…

Demand for gum in the United Arab Emirates continues to rise, primarily driven by chewing gum. In the United Arab Emirates, where a diverse expatriate population coexists amid a bustling social landscape filled with numerous events and gatherings,…

While ice cream in the United Arab Emirates has been traditionally marketed as a product to beat the heat, marketing is now shifting towards ice cream as an indulgent product to be enjoyed throughout the year. Ferrero's launch of its inaugural ice…

Vegetable chips in the United Arab Emirates are gaining traction as a popular alternative to traditional potato chips. Made from ingredients such as kale, sweet potatoes, and beets, they are typically baked or dehydrated, leading to lower fat and…