United Arab Emirates

In 2023, growth of personal accessories in the United Arab Emirates remains substantial, although the performance of the industry is uneven; with luxury brands outpacing their mass counterparts. In fact, across all personal accessories categories,…

Consumers are increasingly seeking greater control over their personal health, aligning with a new perspective on wellness that emphasises long-term and preventive measures. This shift is fuelling the growth of digital health solutions and hyper…

Writing instruments witnessed minimal fluctuations in demand during the pandemic, unlike bags, watches, and jewellery, which are typically more expensive and require more intricate purchasing decisions. Additionally, the heightened use of diaries and…

This report provides valuable insights into product innovation in the UAE, analysing data from Euromonitor’s Innovation Platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.…

In the United Arab Emirates, the packaging landscape has been seeing notable developments in 2022 across various product categories. PET bottles have gained popularity in the dairy category due to their lightweight, durable and transparent nature,…

The current surge in inflation has significantly increased local consumers' price sensitivity, influencing their buying preferences when choosing air care. This adjustment is reflected in altered shopping behaviours, as consumers now prioritise…

A noticeable shift in consumer demand is impacting bleach, with a transition from pandemic-driven preventive use to cleaning and whitening purposes. This shift has resulted in a slowdown in the category's retail volume growth compared to the surge in…

Dishwashing in the United Arab Emirates has been experiencing intense competition among players and retailers. They are striving to distinguish themselves by offering discounts, promoting dual packs and multipacks, and exploring eco-friendly options.…

In 2023, home care in the United Arab Emirates experienced notable growth in both retail value and volume terms. This growth was primarily attributable to increasing retail prices and heightened consumer demand for essential home care products, as…

In home insecticides, specific trends in the United Arab Emirates significantly impact demand. Electric insecticides, after a period of decline, show potential for recovery. This resurgence is being driven by the increasing demand for efficient and…