United Arab Emirates

The average unit price of smartphones in the United Arab Emirates continues to increase in 2023. This can be attributed to multiple factors, including ongoing inflation and the premiumisation trend driven by leading players in the local market. For…

In the United Arab Emirates, many local consumers now value the energy-saving capabilities of dishwashers more than their average initial cost of AED2,762 (as of mid-2023). Their primary concern is the dishwasher's electricity and water consumption…

Recent inflation, the demand for premium indulgence and strong coffee traditions are shaping the category in a way that offers sufficient products within each price segment. Premium coffee options in multiple blends and flavours are offered by…

Across carbonates, reduced sugar options are gaining popularity in the United Arab Emirates. This trend is being widely supported by advertising and promotions. Hypermarkets and forecourt retailers are introducing floor and shelf banners advertising…

In terms of retail volume sales in the United Arab Emirates, men's footwear traditionally holds larger share compared to the women's segment, primarily due to demographics. However, women's footwear is experiencing faster growth in both retail volume…

Dietary supplements has witnessed a surge in products targeting beauty and anti-ageing, which reflects consumers’ growing desire for holistic wellness solutions and the “beauty from within” trend. Supplements such as co-enzyme Q10, which is known for…

Emirates Airlines has solidified its position in the United Arab Emirates with a remarkable turnaround, reporting soaring profits after a challenging period, and is set to extend its share in airlines in 2023. The airline’s success can be attributed…

The average unit price of home video in the United Arab Emirates, comprising LCD TVs and OLED TVs, continues on its upward trajectory as global inflation persists. Players are investing in innovation to enhance the value of their products, catering…

Demand for consumer electronics in the United Arab Emirates continues to grow, albeit at a marginally slower pace compared to the previous year. On the other hand, current value sales continue to record more dynamic growth in 2023, primarily due to…

The rising trend of more frequent dining out experiences, following the easing of pandemic restrictions, continued to propel demand for foodservice in 2023, subsequently driving sales of away-from-home tissue in the United Arab Emirates. With a surge…

Heated tobacco products in the United Arab Emirates recorded the most impressive growth rates within the local tobacco industry in 2023, followed by e-vapour products. Both tobacco heating devices and heated tobacco recorded double-digit retail…

Demand for air treatment products in the United Arab Emirates, in particular air conditioners, continues to grow strongly in 2023, driven by several factors. The region's hot weather is a significant catalyst, prompting a higher demand for cooling…

The local workforce has returned, with employees actively seeking convenience as they rebalance their professional and personal lives. Therefore, retail demand for ready meals and prepared salads continues to steadily rise in the United Arab Emirates…

Retail demand for cooking ingredients and meals continues to grow in the United Arab Emirates. The increase in the expatriate population and the boom in tourism since the easing of pandemic restrictions, are positively impacting retail volume growth…

The vast majority of consumers typically consume dairy products, but as the health and wellness trend spreads throughout the country, a niche segment of the population has shown an increasing preference for plant-based foods. Hence, plant-based…

Rising urbanisation and the increased stability of the United Arab Emirates’ economy helped drive higher levels of purchasing power among local consumers in 2022. In addition, the possession rate for washing machines continued to rise in 2022. These…

Although the pandemic is now a distant memory, consumers are still motivated to focus on their health and wellness. The demand for drinking yoghurt products that include a “protein” claim, in addition to advantages such as “probiotics”, and “gut…

In an effort to promote a healthier population and support the wellbeing of the local community, the government of the United Arab Emirates is actively encouraging smokers to quit. This includes the establishment of smoking cessation clinics at…

Personal care appliances in the United Arab Emirates is evolving in line with shifts in consumer spending habits, with a notable uptick in demand for innovative personal care devices such as smart hair stylers, facial cleansing devices, and electric…

Traditionally in the United Arab Emirates, other hot drinks are represented mainly by chocolate-based flavoured powder drinks and malt-based hot drinks. Share of other formats were extremely low with no brands emerging to drive up their share.…