United Arab Emirates

After two years of declining sales, confectionery packaging recorded positive growth in its packaging unit volumes again in 2022. However, the growth was modest as rising awareness of the potential negative effects of consuming confectionery, such as…

Gastrointestinal disorders such as gastroesophageal reflux disease (GERD), peptic ulcers, and gastritis are relatively common in the United Arab Emirates. Digestive remedies such as proton pump inhibitors are effective in treating these conditions by…

Hair loss treatments in the United Arab Emirates has been experiencing increased fragmentation, due to the emergence of numerous new entrants, with the value share of the smallest players, included under “others” set to rise above 50% for the first…

Contactless payments are becoming increasingly popular in the United Arab Emirates, driven by the convenience and safety they offer. Banks are accelerating the adoption of contactless payment technology, embedding NFC (Near Field Communication) chips…

The credit cards category in the United Arab Emirates is set to experience strong growth by all measures in 2023, fuelled by a combination of favourable economic conditions, evolving consumer preferences, and the adoption of new technologies. The…

Banks in the United Arab Emirates continue to offer attractive card lending offers in 2023. With many credit cards now having appealing credit limits depending on the salary range and credit score of consumers, many banks are offering to convert…

Meat is the most popular protein source in the United Arab Emirates. It is considered highly nutritious by providing essential amino acids, vitamins, and minerals. Many local consumers are following healthier diets, whereby they are increasing their…

Demand for fresh food continues to grow across different categories in the United Arab Emirates. The nation is comprised of a diverse population whereby fresh food represents an important component of numerous dishes. With a growing population in the…

Sports drinks in the United Arab Emirates remains a young category with further high growth potential following its dynamic performance in 2022 and 2023. The concept of fitness, increasingly integrated into consumers’ lifestyles, has only emerged…

Price per litre, RTD coffee is the most expensive category within soft drinks in the United Arab Emirates, followed by energy drinks. Its high price is driven by the premium nature of the product, a relatively small bottle size and the domination of…

As noted in many countries around the world, consumers in the United Arab Emirates experienced weakened purchasing power in 2022 due to the impact of inflation on goods and services. However, in 2023, unlike in many other markets, consumers’…

Personal luxury retail value sales rose by 7% in 2023 to total AED23.3 billion, with growth supported by leading brand owners, such as Richemont (Dubai) FZE. In 2023, retail value sales growth was boosted by consumers investing in luxury goods, such…

Retail value sales of luxury goods in the United Arab Emirates rose by 9% in 2023 in current terms to reach AED47.1 billion. Growth in sales was fuelled by several factors during the post-Coronavirus (COVID-19) lockdown period. One significant driver…

In 2023, wound care is expected to see its strongest current value growth rate for many years, with product innovation being the strongest driver of growth. Innovations in wound closure techniques, such as adhesive tapes, sutures, or surgical…

Although multivitamins is set to maintain growth and remain the largest category within vitamins in current value terms in 2023, the trend towards personalisation in healthcare is also leading to an increase in sales of single vitamins. As…

The rise of new players in sports protein powder in the United Arab Emirates indicates a growing fitness and health culture, and provides consumers with a wider range of products from which to choose to align with their preferences. The explosion in…

Eye drops is the leading format for eye-related treatments in the United Arab Emirates, for several reasons. First, eye drops offer ease of application, allowing individuals to self-administer the treatment directly to the affected area. Second, they…

2023 is set to be a strong year for consumer health in the United Arab Emirates. Many categories are expected to see robust current value growth, underpinned by an increase in online distribution channels, as well as an increasingly savvy,…

In 2023, the United Arab Emirates has firmly established itself as a global travel hub, earning high rankings in international tourism competitiveness indexes. The remarkable growth of Emirati hotels has not only attracted millions of visitors, but…

With a very low tax burden and reforms aimed at the business landscape, the United Arab Emirates (UAE) enjoys economic freedom, although the state’s grip on society continues. Oil production cuts will moderate economic growth in the short term, but…