Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the United Arab Emirates. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
In the United Arab Emirates, analgesics can be categorised into two groups: products from international brands, and those from regional brands, which tend to be priced lower. By the end of the review period, the majority of analgesics brands were…
Dubai has shone as a regional leader in hotels in 2023, captivating travellers with its luxurious offerings, exceptional services, and diverse experiences. Boasting world-class amenities and catering to various preferences, from luxury seekers to…
The United Arab Emirates continues to witness the significant surge in demand for wearable electronics in 2023, due to the growing emphasis on health and wellness. As local consumers increasingly prioritise their wellbeing, it particularly boosts…
The demand for wireless speakers in the United Arab Emirates continues to grow, due to the increasing preference for wireless technology and connected devices. As leading smartphone brands continue to remove the headphone jack from new models, local…
Snacks in the United Arab Emirates play a significant role in consumers’ lives. The motivation for purchasing snacks can be for various reasons, including an energy boost, hunger management, nutrient intake, mood enhancement, and social engagement.…
Gum in the United Arab Emirates is mainly consumed on-the-go and out of the home, which resulted in a significant drop in sales in 2020 through to early 2022 due to lockdowns, social distancing measures and limited mobility. Nevertheless, as…
The majority of consumers aim to positively impact the planet, with over a third identifying as Zero Wasters, creating opportunities as almost half are willing to pay more for sustainable goods. Industries should invest in recycling claims and…
Demand for consumer appliances in the United Arab Emirates continues to gain momentum in 2023, shaped by a variety of key trends. Innovation remains paramount for players as they strive to meet evolving consumer preferences. Despite inflationary…
Demand for soft drinks in the United Arab Emirates (in both off-trade and on-trade channels) is growing in 2023, despite global economic challenges. The purchasing power of most local consumers remains high, as a major proportion of the population…
RTD tea in the United Arab Emirates is among three categories within soft drinks demonstrating double-digit growth rates in 2023. Its success is partly being driven by its novelty factor in the local market, in line with the continuing success of RTD…
Following global inflation and the challenge for low- and mid-income consumers to manage their expenses, all major private label lines of juice entered the United Arab Emirates, including Carrefour Fresh, Lulu Fresh, Spinneys Food, Spinneys Kitchen…
Demand for both powder concentrates and liquid concentrates has been declining in the United Arab Emirates for several years. General health awareness and concerns around sugar consumption are discouraging local consumers from purchasing these…
The number of health-conscious consumers is on the rise in the United Arab Emirates. Increasing numbers of local consumers are following a balanced diet, and they are selecting healthy food sources. Edible oils is one of the categories in which…
Nike, adidas, and lululemon are among leading global sportswear brands that are embracing localisation strategies by introducing hijab and modest sportswear to cater for residents in the United Arab Emirates. adidas stands out with its comprehensive…
In the United Arab Emirates, the category of menswear is notably larger in size than womenswear, both in terms of retail volume and value sales: this is contrary to the global trend where sales of womenswear tend to be much greater. This is due to…
Demand for digital camcorders in the United Arab Emirates continues to decline in 2023. However, despite the overall decrease, these devices continue to attract a niche audience with a focus on specialist options. In particular, professional and…
Demand for wireless headbands as a premium audio accessory continues to grow in the United Arab Emirates, with leading brands such as Sony and Bose at the forefront of this trend. Sony offers consumers a compelling choice with its innovative…
Like many snacks categories in the United Arab Emirates, sugar confectionery was negatively affected in 2020 by the emergence of the pandemic, whereby lockdown measures and the closure of schools resulted in a significant decline in sales. In the…
Demand for ice cream declined significantly during the pandemic due to the lack of impulse purchases and on-the-go consumption occasions. Ice cream is often consumed immediately after being purchased in the United Arab Emirates; however, due to…
Despite rising inflation, increasing mortgage rates and interest rates, consumer lending in the United Arab Emirates remains buoyant in 2023. The local economy’s recovery and expansion are influencing the momentum of consumer lending, but…
The growing popularity of plant-based diets is increasing the demand for alternative sources of protein to meat. Pulses are considered an excellent protein alternative. As an increasing number of local consumers are adopting vegetarian and vegan…
The number of consumers in the United Arab Emirates who are switching to plant-based diets is on the rise. In particular, nuts are a popular plant-based source of protein and are being increasingly incorporated into consumers’ diets. They provide…
Consumption of fresh fruits continues to rise in the United Arab Emirates. The population is growing due to the increasing arrival of expatriates, facilitated by visa programmes. Many people consider moving to the United Arab Emirates due to…
Many hot drinks in the United Arab Emirates are considered to be less essential compared to food categories and some soft drinks categories, such as bottled water and juice. This makes them vulnerable in the face of inflation, economic instability or…
Energy drinks in the United Arab Emirates are often marketed using images depicting young adult consumers as enthusiastic, fit, smart and adventurous. This type of advertising can attract children and teenagers, who are becoming increasingly…
With the emerging inflation and competitive landscape being reshaped, private label is starting to regain shelf space in many categories, including bottled water. Since water is considered a basic and affordable product in consumers’ minds, private…
Retail demand for breakfast cereals continues to grow in the United Arab Emirates. Since local consumers have resumed busy schedules, many of them find breakfast cereals a quick and convenient option. RTE cereals are easy to prepare, thereby saving…
In 2022, PET bottles were gaining share in dairy products in the United Arab Emirates for a number of reasons. PET bottles are lightweight, which makes them cost-effective to transport. In the United Arab Emirates, where dairy products might need to…
Retail volume and current value growth of condensed and evaporated milk were positive in 2022, and this is set to continue in 2023, although volume growth has been moderate, and value growth has been higher due to rising inflation. Due to the full…
Inflationary pressures have been impacting baby food, a category that was already suffering from limited growth even prior to the pandemic. Although most families have now returned to the country, the socioeconomic revival in 2022 was met with rising…
Increasing awareness of sleep health is a significant trend set to drive the solid current value growth of sleep aids in the United Arab Emirates in 2023. As people are becoming more conscious of the vital role sleep plays in maintaining physical and…
Despite challenges such as inflation and rising oil prices, Dubai's travel industry is experiencing an increase in demand. By the first half of 2023, the number of guests in Dubai had surpassed pre-pandemic international visitation levels, with 20%…
The number of health-conscious consumers in the United Arab Emirates is rising, resulting in increasing demand for healthy snacks. The perception of a healthy diet has gradually changed in the domestic market. Local consumers used to consider sweets…
The United Arab Emirates has a very diverse population, whereby potatoes are an important ingredient used in numerous dishes. Potatoes are the most consumed form of starchy roots in both retail and foodservice. Supported by a growing population in…
In the past, luxury brands often imported their marketing strategies directly from their European headquarters to the United Arab Emirates. However, the pandemic underscored the significance of localising marketing efforts, as the consumer base…
Due to a combination of long working hours, sedentary lifestyles, and poor eating habits, overweight and obesity are major problems in the United Arab Emirates. Indeed, Euromonitor International data show that 39.7% of the population was classified…
The landscape of hotel bookings is undergoing a transformative shift, with direct bookings increasingly challenging the role of intermediaries and encouraging customers to choose a more personalised approach, particularly business travellers. This…
Consumers in the United Arab Emirates are increasingly seeking healthier options of sweet spreads, including those with reduced sugar content and fewer additives. In addition, nut and seed based spreads are gaining popularity in the local market,…
The population of the United Arab Emirates is extremely young, with the majority comprising millennials or young professionals in this expat-driven market. As a consequence, jeans remain a popular fashion choice, and are often worn casually or for…
Non-sheer options dominate demand for hosiery in the United Arab Emirates, and continues to record stable growth rates. Demand is being driven by changing fashion preferences, especially among younger consumers, who increasingly choose bare legs or…
After two years of declining sales, confectionery packaging recorded positive growth in its packaging unit volumes again in 2022. However, the growth was modest as rising awareness of the potential negative effects of consuming confectionery, such as…
Gastrointestinal disorders such as gastroesophageal reflux disease (GERD), peptic ulcers, and gastritis are relatively common in the United Arab Emirates. Digestive remedies such as proton pump inhibitors are effective in treating these conditions by…
Hair loss treatments in the United Arab Emirates has been experiencing increased fragmentation, due to the emergence of numerous new entrants, with the value share of the smallest players, included under “others” set to rise above 50% for the first…
Contactless payments are becoming increasingly popular in the United Arab Emirates, driven by the convenience and safety they offer. Banks are accelerating the adoption of contactless payment technology, embedding NFC (Near Field Communication) chips…
The credit cards category in the United Arab Emirates is set to experience strong growth by all measures in 2023, fuelled by a combination of favourable economic conditions, evolving consumer preferences, and the adoption of new technologies. The…
Banks in the United Arab Emirates continue to offer attractive card lending offers in 2023. With many credit cards now having appealing credit limits depending on the salary range and credit score of consumers, many banks are offering to convert…
Meat is the most popular protein source in the United Arab Emirates. It is considered highly nutritious by providing essential amino acids, vitamins, and minerals. Many local consumers are following healthier diets, whereby they are increasing their…
Demand for fresh food continues to grow across different categories in the United Arab Emirates. The nation is comprised of a diverse population whereby fresh food represents an important component of numerous dishes. With a growing population in the…
Sports drinks in the United Arab Emirates remains a young category with further high growth potential following its dynamic performance in 2022 and 2023. The concept of fitness, increasingly integrated into consumers’ lifestyles, has only emerged…
Price per litre, RTD coffee is the most expensive category within soft drinks in the United Arab Emirates, followed by energy drinks. Its high price is driven by the premium nature of the product, a relatively small bottle size and the domination of…