United Arab Emirates

In line with general alcoholic drinks trends, wine in the United Arab Emirates experienced further momentum of premiumisation in 2023. Wine is considered a more premium category than others by nature, which is why the move towards premiumisation has…

Demand for dog food in the United Arab Emirates continues to rise, supported by a growing dog population and ownership rate. As an increasing number of consumers in the United Arab Emirates are becoming accustomed to the idea of having dogs as pets…

Viva discounters have become popular in the United Arab Emirates due to their affordability, quality products, exclusive offerings, and convenient locations, catering for a wide range of consumers looking for budget-friendly shopping options. Viva's…

Market saturation in the United Arab Emirates, featuring prominent brands across diverse retail channels, poses a hurdle in persuading consumers to choose direct selling. To navigate this competitive landscape, direct selling players must distinguish…

In home insecticides, specific trends in the United Arab Emirates significantly impact demand. Electric insecticides, after a period of decline, show potential for recovery. This resurgence is being driven by the increasing demand for efficient and…

Writing instruments witnessed minimal fluctuations in demand during the pandemic, unlike bags, watches, and jewellery, which are typically more expensive and require more intricate purchasing decisions. Additionally, the heightened use of diaries and…

Tobacco in the United Arab Emirates is a strong and a well-established industry. Although globally, tobacco is facing challenges, it still demonstrates healthy growth in the United Arab Emirates. One reason is cultural heritage and a strong habit of…

The term “longevity” gained popularity in 2023 and evolved into a rapidly growing space with significant implications for beauty and wellness in the United Arab Emirates. This trend reflects the consumer desire to lead healthier, longer lives and…

Numerous supermarket chains in the United Arab Emirates continued their expansion efforts in 2023, with notable contributions from LuLu Supermarket, Grandiose Supermarket, and Spar. LuLu Supermarket aims to strategically expand into smaller store…

Toilet liquids/foam is the leading format of toilet care in the United Arab Emirates, primarily due to its user-friendly nature and versatility. With strong competition in this category, players are prioritising promotional offers and price…

Amidst changing consumer preferences for home care in the United Arab Emirates, including surface care, there is a clear shift driven by the quest for better value for money. As households contend with rising living expenses, a noticeable trend is…

In 2023, furniture polish in the United Arab Emirates remained the strongest performer in overall polishes, both in terms of retail and volume growth. Its performance was significantly influenced by the surging demand for premium and luxurious…

In 2023, video games in the United Arab Emirates recorded further dynamic growth, with winners and losers emerging in various categories. Among the fastest performers were AR/VR headsets and hand-held consoles, driven by the release of upgraded…

Overall demand for depilatories in the United Arab Emirates remained positive in 2023, although volume growth continued to notably slow, while value growth rose further due to price increases. The category is dominated by hair removers/bleaches in…

In 2023, growth of personal accessories in the United Arab Emirates remains substantial, although the performance of the industry is uneven; with luxury brands outpacing their mass counterparts. In fact, across all personal accessories categories,…

In 2023, a notable development was noted within jewellery when Snapchat collaborated with Cartier to develop a virtual try-on filter in the United Arab Emirates. Within Snapchat, there exists a built-in shopping platform known as Snapchat Minis. This…

Despite the huge success of e-vapour products and heated tobacco products, cigarettes in the United Arab Emirates continued to record healthy growth in 2023. The smoking tradition is very strong in Arabic culture, and both locals and expatriates…

Demand for deodorants in the United Arab Emirates continued to rise in 2023, driven by greater personal hygiene awareness, health consciousness, social media influence, and the enduring impact of the pandemic, as well as government awareness…

Laundry care in the United Arab Emirates continued to experience substantial growth in 2023, primarily attributed to rising consumer awareness of the wide variety of products available. Key category players, such as Binzagr Lever Ltd (Unilever…

Dishwashing in the United Arab Emirates has been experiencing intense competition among players and retailers. They are striving to distinguish themselves by offering discounts, promoting dual packs and multipacks, and exploring eco-friendly options.…