United Arab Emirates

The launch of Davidoff’s new fresh ground coffee pods in 2023 featured thin wall plastic containers with aluminium lids as closures. The choice of aluminium lids was due to their excellent sealing properties, ensuring freshness and preserving the…

Wipes in the United Arab Emirates continued to enjoy significant popularity in 2023, including all purpose cleaning wipes and personal wipes, with the latter dominated by baby wipes. Their widespread use is attributed to the convenience they offer…

In 2023, tissue and hygiene in the United Arab Emirates faced inflationary challenges due to the soaring cost of essential raw materials, such as pulp and energy. Players responded by adjusting prices or reducing pack sizes, prompting consumers to…

In 2023, the prevailing trend was sustained high inflation, ensuring that value growth of retail tissue in the United Arab Emirates remained higher than volume growth, although demand also continued to rise, particularly for paper towels, toilet…

2023 witnessed an uptick in volume and value sales of retail adult incontinence in the United Arab Emirates, with sales of both light and moderate/heavy formats performing well. This growth was primarily fuelled by increasing awareness of…

In 2023, one noteworthy trend observed within nappies/diapers/pants in the United Arab Emirates was the substantial growth of private label and smaller players under “others”, albeit from a low base. This surge directly contributed to major brands…

The shift towards online purchases is notably boosting the sales of menstrual care in the United Arab Emirates, as consumers increasingly opt for the convenience of doorstep deliveries for their menstrual needs. While greater penetration of…

The rising trend of more frequent dining out experiences, following the easing of pandemic restrictions, continued to propel demand for foodservice in 2023, subsequently driving sales of away-from-home tissue in the United Arab Emirates. With a surge…

Unattended payment solutions are helping to reshape vending in the United Arab Emirates by providing customers with a convenient and secure way to pay for goods or services. Companies such as ADCB Islamic Banking and Verifone offer unattended payment…

Numerous supermarket chains in the United Arab Emirates continued their expansion efforts in 2023, with notable contributions from LuLu Supermarket, Grandiose Supermarket, and Spar. LuLu Supermarket aims to strategically expand into smaller store…

While large supermarkets and hypermarkets continued to dominate grocery retailers in value terms in 2023, small local grocers in the United Arab Emirates experienced a resurgence towards the end of the review period. Operators of small local grocers…

In 2023, retail sales in the United Arab Emirates continued to grow at a reasonably positive level, although growth rates were marginally slower compared to the previous year. This slowdown was indicative of stability in retail’s performance after a…

The e-commerce landscape in the United Arab Emirates presents a competitive environment, yet it remains receptive to novel entrants equipped with innovative concepts or specialised propositions. Notably, the shift in consumer behaviour towards an…

Given the high dependence on imports, along with the impact of the pandemic and disruption to supply chains, most grocery retailers in the United Arab Emirates, especially hypermarkets, are looking to support local produce, including fruits and…

Rising disposable incomes in the United Arab Emirates are empowering consumers to opt for higher-quality, longer-lasting home products. Concerns surrounding inflation and economic uncertainty are encouraging consumers to choose more durable goods…

Beauty specialists in the United Arab Emirates, exemplified by the likes of Sephora, continued to place a strong emphasis on fostering a sense of community and rewards in 2023. Loyalty initiatives, such as the Sephora Beauty Pass, help unite a…

Variety stores in the United Arab Emirates continued to experience significant growth in 2023, outperforming department stores, the other main channel in general merchandise stores. This was not only due to the affordable prices offered by these…

Viva discounters have become popular in the United Arab Emirates due to their affordability, quality products, exclusive offerings, and convenient locations, catering for a wide range of consumers looking for budget-friendly shopping options. Viva's…

Market saturation in the United Arab Emirates, featuring prominent brands across diverse retail channels, poses a hurdle in persuading consumers to choose direct selling. To navigate this competitive landscape, direct selling players must distinguish…

Despite the considerable growth of hypermarkets and supermarkets, and the increasing use of online ordering for groceries, the active and social lifestyles of consumers in the United Arab Emirates continue to support sustainable demand for…

Consumers in the United Arab Emirates are increasingly seeking appliances and electronics with smart features and connectivity, driving growth of products such as smart TVs, AI-powered washing machines, and connected refrigerators. Local consumers…

In 2023, value sales of apparel and footwear specialists in the United Arab Emirates continued to recover from the significant impact of the pandemic, when the channel recorded a double-digit decline in 2020. A return to in-store shopping (despite…

Street stalls/kiosks in the United Arab Emirates, severely impacted by the pandemic and related restrictions in 2020, continued to recover across all indicators in 2023. As the United Arab Emirates eased all COVID-19 restrictions in September 2022,…

Self-service cafeterias in the United Arab Emirates witnessed growth across value sales, transactions and outlet numbers in 2023. The population of the United Arab Emirates increased over the review period supported by a significant rate of natural…

Value sales, outlet numbers and number of transactions via limited-service restaurants in the United Arab Emirates all fell significantly in 2020, seeing double-digit declines due to the impact of COVID-19. However, the channel recorded a strong…

In 2023, value sales of full-service restaurants in the United Arab Emirates fully recovered to pre-pandemic levels, despite a lag in terms of transaction and outlet numbers. However, an increase in unit prices drove higher spend per transaction. In…

In 2023, consumer foodservice in the United Arab Emirates experienced robust growth across all three indicators (outlets, transactions, and value sales), propelled by an array of factors contributing to a favourable business environment. The first…

Value sales of consumer foodservice through travel in the United Arab Emirates fully recovered to pre-pandemic levels in 2023. This location benefited from the reopening of borders and the resumption of travel and tourism the previous year, with some…

In 2023, cafés/bars in the United Arab Emirates gained further growth momentum following a full recovery to pre-pandemic value sales levels the previous year, benefiting both chained and independent operators. Specialist tea and coffee shops was one…

Toilet liquids/foam is the leading format of toilet care in the United Arab Emirates, primarily due to its user-friendly nature and versatility. With strong competition in this category, players are prioritising promotional offers and price…

Amidst changing consumer preferences for home care in the United Arab Emirates, including surface care, there is a clear shift driven by the quest for better value for money. As households contend with rising living expenses, a noticeable trend is…

In 2023, furniture polish in the United Arab Emirates remained the strongest performer in overall polishes, both in terms of retail and volume growth. Its performance was significantly influenced by the surging demand for premium and luxurious…

Laundry care in the United Arab Emirates continued to experience substantial growth in 2023, primarily attributed to rising consumer awareness of the wide variety of products available. Key category players, such as Binzagr Lever Ltd (Unilever…

In home insecticides, specific trends in the United Arab Emirates significantly impact demand. Electric insecticides, after a period of decline, show potential for recovery. This resurgence is being driven by the increasing demand for efficient and…

In 2023, home care in the United Arab Emirates experienced notable growth in both retail value and volume terms. This growth was primarily attributable to increasing retail prices and heightened consumer demand for essential home care products, as…

Dishwashing in the United Arab Emirates has been experiencing intense competition among players and retailers. They are striving to distinguish themselves by offering discounts, promoting dual packs and multipacks, and exploring eco-friendly options.…

A noticeable shift in consumer demand is impacting bleach, with a transition from pandemic-driven preventive use to cleaning and whitening purposes. This shift has resulted in a slowdown in the category's retail volume growth compared to the surge in…

The current surge in inflation has significantly increased local consumers' price sensitivity, influencing their buying preferences when choosing air care. This adjustment is reflected in altered shopping behaviours, as consumers now prioritise…

In the United Arab Emirates, the packaging landscape has been seeing notable developments in 2022 across various product categories. PET bottles have gained popularity in the dairy category due to their lightweight, durable and transparent nature,…

This report provides valuable insights into product innovation in the UAE, analysing data from Euromonitor’s Innovation Platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.…

Writing instruments witnessed minimal fluctuations in demand during the pandemic, unlike bags, watches, and jewellery, which are typically more expensive and require more intricate purchasing decisions. Additionally, the heightened use of diaries and…

Consumers are increasingly seeking greater control over their personal health, aligning with a new perspective on wellness that emphasises long-term and preventive measures. This shift is fuelling the growth of digital health solutions and hyper…

In 2023, growth of personal accessories in the United Arab Emirates remains substantial, although the performance of the industry is uneven; with luxury brands outpacing their mass counterparts. In fact, across all personal accessories categories,…

In 2023, a notable development was noted within jewellery when Snapchat collaborated with Cartier to develop a virtual try-on filter in the United Arab Emirates. Within Snapchat, there exists a built-in shopping platform known as Snapchat Minis. This…

The United Arab Emirates has been at the forefront of the travel industry’s recovery, and in 2023, there has been a significant development: the complete resurgence of international travel. This resurgence has led to increasing demand for luggage.…

The majority of consumers aim to positively impact the planet, with over a third identifying as Zero Wasters, creating opportunities as almost half are willing to pay more for sustainable goods. Industries should invest in recycling claims and…

Sales of handheld vacuum cleaners are currently on the rise in the United Arab Emirates, driven by the introduction of new and improved products. While cylinder vacuum cleaners still dominate demand with their well-established cleaning power,…

The increasing demand for multifunctional appliances in the United Arab Emirates is being driven by several key factors. Notably, the rising interest in health-conscious cooking, combined with the need to optimise limited kitchen space, is propelling…

Demand for refrigeration appliances in the United Arab Emirates continues to recover in 2023, driven by ongoing efforts in product innovation, continuous development of new products, and the integration of valuable enhancements. Factors such as the…

Personal care appliances in the United Arab Emirates is evolving in line with shifts in consumer spending habits, with a notable uptick in demand for innovative personal care devices such as smart hair stylers, facial cleansing devices, and electric…