Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the United Arab Emirates. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
In 2023, video games in the United Arab Emirates recorded further dynamic growth, with winners and losers emerging in various categories. Among the fastest performers were AR/VR headsets and hand-held consoles, driven by the release of upgraded…
In 2023, traditional toys and games in the United Arab Emirates recorded significant value growth, driven by several key factors. Products incorporating advanced technologies such as artificial intelligence (AI) and catering for the rising demand for…
In 2023, toys and games in the United Arab Emirates continued to experience a significant transformation, shaped by evolving consumer preferences, technological innovations, and socioeconomic factors. Prior to the review period, the share of…
In 2023, sustainability became a paramount focus across various categories, including homewares in the United Arab Emirates, as brands aligned themselves with the nation's eco-friendly objectives. Notably, even smaller startups are contributing to…
In the United Arab Emirates, residents are increasingly drawn to purchasing older properties, typically at least 10 years old, with the intention of renovating and personalising them at a lower cost. This strategy has proven successful, resulting in…
Sales of home furnishings in the United Arab Emirates continued to rise in 2023, supported by the property market, which has experienced robust rebound following the slowdown caused by the pandemic. Demand has been buoyed by government initiatives…
In 2023, home and garden in the United Arab Emirates witnessed stable growth, propelled by several key factors. Chief among these was the rise in disposable incomes among local residents, which enabled consumers to allocate greater funds to enhancing…
In 2023, gardening in the United Arab Emirates experienced significant growth due to the concerted efforts of local and federal authorities to promote home gardening initiatives. Both levels of government actively encouraged the public to engage in…
Although demand for sun care in the United Arab Emirates continued to improve in 2023, the category’s overall penetration of the local market remained fairly low. This is due to the rise of the “skinification” trend, stemming from consumers' desire…
The term “longevity” gained popularity in 2023 and evolved into a rapidly growing space with significant implications for beauty and wellness in the United Arab Emirates. This trend reflects the consumer desire to lead healthier, longer lives and…
Despite rising price sensitivity and the solid growth of the mass segment, premium beauty and personal care in the United Arab Emirates also experienced a robust performance in 2023. Amid global challenges in beauty and personal care, the United Arab…
Toothpaste is the leading oral care product in the United Arab Emirates, and continued to record the highest retail value growth in 2023. The ongoing popularity of toothpaste as the main oral care product in the local market encouraged players to…
An important and continuing trend driving men's grooming in the United Arab Emirates is the increasing fascination with luxury and high-end grooming merchandise. As the local economy flourishes, an increasing number of consumers are open to investing…
Retail value sales of mass beauty and personal care in the United Arab Emirates continued to rise in 2023. Increasing costs such as rent and utilities have been placing financial pressure on certain consumers in the United Arab Emirates, causing them…
In 2023, demand for hair care in the United Arab Emirates continued to rise across the category, as local consumers maintained their hair care routines in line with greater mobility outside of the home. However, players have been trying to find…
Fragrance in the United Arab Emirates holds significant cultural and traditional importance to local consumers, cementing the nation's reputation as a hub for exquisite scents. Emiratis are renowned for their lavish spending on premium fragrances,…
Overall demand for depilatories in the United Arab Emirates remained positive in 2023, although volume growth continued to notably slow, while value growth rose further due to price increases. The category is dominated by hair removers/bleaches in…
Demand for deodorants in the United Arab Emirates continued to rise in 2023, driven by greater personal hygiene awareness, health consciousness, social media influence, and the enduring impact of the pandemic, as well as government awareness…
The demand for multifunctional products within colour cosmetics in the United Arab Emirates, such as BB/CC creams, is burgeoning. Demand is being driven by their time-saving benefits, skin care properties, and adaptation to diverse skin tones in a…
Demand for beauty and personal care in the United Arab Emirates remained strong in 2023. Despite the prevalence of global brands, some consumers, particularly younger generations, increasingly sought local brands such as Huda Beauty. Increased…
In 2023, one significant growth driver of bath and shower in the United Arab Emirates was the increasing interest among consumers in giving these products as gifts. Various products in the category, with their diverse scents, luxurious textures, and…
Demand for baby and child-specific products in the United Arab Emirates continued to rise in 2023, while value growth remained more dynamic. Local parents today are more informed about the ingredients in baby and child-specific products due to online…
The growth of pet care goes beyond food and extends to complementary pet products in the United Arab Emirates. Owners are pampering their pets by buying more complementary products, and thus the demand for pet products is being driven by the rise in…
The pet care industry in the United Arab Emirates is continuously growing across the different categories. Growth is being driven by the rise of pet ownership in the local market, which has been steadily increasing for all types of pets, although…
Pet care is experiencing growth across the different categories, not only for dog and cat food, but also for other pet food in the United Arab Emirates targeting birds, fish and small mammals/reptiles as these populations grow. Owning a pet is…
Demand for dog food in the United Arab Emirates continues to rise, supported by a growing dog population and ownership rate. As an increasing number of consumers in the United Arab Emirates are becoming accustomed to the idea of having dogs as pets…
Demand for cat food is steadily growing in the United Arab Emirates. The increase in cat ownership, which is already considerably higher than that of dogs, is driving volume growth in the category. Cat ownership is preferred in the United Arab…
Sustainability is becoming a key focus for both manufacturers and consumers in soft drinks in the United Arab Emirates. Recycled bottles and reduced waste are core topics within the industry. Following global trends, players have started to launch…
The launch of Davidoff’s new fresh ground coffee pods in 2023 featured thin wall plastic containers with aluminium lids as closures. The choice of aluminium lids was due to their excellent sealing properties, ensuring freshness and preserving the…
Wipes in the United Arab Emirates continued to enjoy significant popularity in 2023, including all purpose cleaning wipes and personal wipes, with the latter dominated by baby wipes. Their widespread use is attributed to the convenience they offer…
In 2023, tissue and hygiene in the United Arab Emirates faced inflationary challenges due to the soaring cost of essential raw materials, such as pulp and energy. Players responded by adjusting prices or reducing pack sizes, prompting consumers to…
In 2023, the prevailing trend was sustained high inflation, ensuring that value growth of retail tissue in the United Arab Emirates remained higher than volume growth, although demand also continued to rise, particularly for paper towels, toilet…
2023 witnessed an uptick in volume and value sales of retail adult incontinence in the United Arab Emirates, with sales of both light and moderate/heavy formats performing well. This growth was primarily fuelled by increasing awareness of…
In 2023, one noteworthy trend observed within nappies/diapers/pants in the United Arab Emirates was the substantial growth of private label and smaller players under “others”, albeit from a low base. This surge directly contributed to major brands…
The shift towards online purchases is notably boosting the sales of menstrual care in the United Arab Emirates, as consumers increasingly opt for the convenience of doorstep deliveries for their menstrual needs. While greater penetration of…
The rising trend of more frequent dining out experiences, following the easing of pandemic restrictions, continued to propel demand for foodservice in 2023, subsequently driving sales of away-from-home tissue in the United Arab Emirates. With a surge…
Unattended payment solutions are helping to reshape vending in the United Arab Emirates by providing customers with a convenient and secure way to pay for goods or services. Companies such as ADCB Islamic Banking and Verifone offer unattended payment…
Numerous supermarket chains in the United Arab Emirates continued their expansion efforts in 2023, with notable contributions from LuLu Supermarket, Grandiose Supermarket, and Spar. LuLu Supermarket aims to strategically expand into smaller store…
While large supermarkets and hypermarkets continued to dominate grocery retailers in value terms in 2023, small local grocers in the United Arab Emirates experienced a resurgence towards the end of the review period. Operators of small local grocers…
In 2023, retail sales in the United Arab Emirates continued to grow at a reasonably positive level, although growth rates were marginally slower compared to the previous year. This slowdown was indicative of stability in retail’s performance after a…
The e-commerce landscape in the United Arab Emirates presents a competitive environment, yet it remains receptive to novel entrants equipped with innovative concepts or specialised propositions. Notably, the shift in consumer behaviour towards an…
Given the high dependence on imports, along with the impact of the pandemic and disruption to supply chains, most grocery retailers in the United Arab Emirates, especially hypermarkets, are looking to support local produce, including fruits and…
Rising disposable incomes in the United Arab Emirates are empowering consumers to opt for higher-quality, longer-lasting home products. Concerns surrounding inflation and economic uncertainty are encouraging consumers to choose more durable goods…
Beauty specialists in the United Arab Emirates, exemplified by the likes of Sephora, continued to place a strong emphasis on fostering a sense of community and rewards in 2023. Loyalty initiatives, such as the Sephora Beauty Pass, help unite a…
Variety stores in the United Arab Emirates continued to experience significant growth in 2023, outperforming department stores, the other main channel in general merchandise stores. This was not only due to the affordable prices offered by these…
Viva discounters have become popular in the United Arab Emirates due to their affordability, quality products, exclusive offerings, and convenient locations, catering for a wide range of consumers looking for budget-friendly shopping options. Viva's…
Market saturation in the United Arab Emirates, featuring prominent brands across diverse retail channels, poses a hurdle in persuading consumers to choose direct selling. To navigate this competitive landscape, direct selling players must distinguish…
Despite the considerable growth of hypermarkets and supermarkets, and the increasing use of online ordering for groceries, the active and social lifestyles of consumers in the United Arab Emirates continue to support sustainable demand for…
Consumers in the United Arab Emirates are increasingly seeking appliances and electronics with smart features and connectivity, driving growth of products such as smart TVs, AI-powered washing machines, and connected refrigerators. Local consumers…
In 2023, value sales of apparel and footwear specialists in the United Arab Emirates continued to recover from the significant impact of the pandemic, when the channel recorded a double-digit decline in 2020. A return to in-store shopping (despite…