Tea

Market research on the hot drinks industry. Our reports feature a...

Market research on the hot drinks industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Tea in Kenya

Jan 2024

Tea bags continued to gain ground at the expense of loose tea at the retail and foodservice levels in Kenya in 2023. Visible across all categories and brand ranges, this trend was mainly reflective of increasing appreciation for the greater…

USD 1,195
Country Report

Tea in Taiwan

Jan 2024

As with coffee, cold brew tea continued to gain popularity in Taiwan in 2023. Together with the fact that the country’s humid climate makes many people more inclined to favour cold and refreshing beverages, particularly during the summer months, this…

USD 1,195
Country Report

Tea in Ecuador

Jan 2024

Consumption of black tea continued to increase in Ecuador during 2023, although retail volume growth rates remain modest and this is largely due to the perception among local consumers that black tea is a traditional product and a rather…

USD 1,195
Country Report

Tea in Austria

Jan 2024

Following coffee, tea is the second most popular hot drink in Austria, offering consumers a tasty alternative to coffee. Many also appreciate tea as a hot drink option that can be consumed later in the day, as the product offers various caffeine…

USD 1,195
Country Report

Tea in China

Mar 2024

Tea is set to register mid single-digit retail current value growth in China in 2023, along with slower retail volume growth, with foodservice volumes also expected to continue to rebound. Actual retail value growth is mainly attributable to black…

USD 1,195
Country Report

Tea in Malaysia

Jan 2024

On-trade volume sales for tea recorded double-digit growth in Malaysia for the second consecutive year in 2023, with a full recovery to pre-pandemic levels predicted for 2024. At the beginning of 2023 local consumers more fully returned to offices…

USD 1,195
Country Report

Tea in Estonia

Jan 2024

Black tea recorded the fastest value growth in 2023 due to the rising popularity of premium and speciality black teas. Consumers are willing to pay a premium for high-quality black teas sourced from specific regions, with unique flavours, such as the…

USD 1,195
Country Report

Tea in Serbia

Jan 2024

The escalation in prices coupled with a decline in disposable income has adversely affected the sales of tea in 2023 within Serbia. Additionally, as consumers gravitate towards a return to their pre-pandemic lifestyles, spending more time outside…

USD 1,195
Country Report

Tea in Uzbekistan

Jan 2024

In 2023, tea in Uzbekistan continued to experience modest growth, driven primarily by the enduring cultural affinity for tea as a traditional beverage. After a noticeable rise in tea prices in 2022, mainly influenced by increased costs in China, the…

USD 1,195
Country Report

Tea in Lithuania

Jan 2024

Lithuania has a solid coffee-drinking culture, and its popularity far outweighs tea drinking. Traditionally, tea was normally consumed as an addition to the daily intake of hot drinks. However, its popularity waned across the review period as the…

USD 1,195
Country Report

Tea in Germany

Jan 2024

The spectre of inflation has been casting its shadow over tea in 2023, significantly shaping consumer preferences and purchasing decisions. As inflation drives up the cost of everyday essentials, including tea, local consumers are making thoughtful…

USD 1,195
Country Report

Tea in Kazakhstan

Jan 2024

In 2023, tea is expected to register further moderate volume growth with a slight decline in price growth in comparison with 2022. The tea culture is strongly developed in Kazakhstan and tea remains the most consumed hot drink by far due to the…

USD 1,195
Country Report

Tea in Switzerland

Feb 2024

In 2023, tea recorded slight retail volume growth, while higher prices fostered a strong increase in retail current value sales. The demand for tea remained strong in Switzerland. Tea benefits from a lot of types being in line with the key health and…

USD 1,195
Country Report

Tea in New Zealand

Jan 2024

It is reported that competition is increasing in tea in New Zealand, with small producers being particularly active in their competitive strategies. Whilst Jacobs Douwe Egberts NZ holds the strongest lead in company terms, the player’s Bell brand is…

USD 1,195
Country Report

Tea in Indonesia

Jan 2024

Tea experienced another year of positive, albeit modest growth, in retail volume terms in 2023, with demand exceeding pre-pandemic levels. Growth was boosted by the tendency of players to offer tea bags in more economical packaging, as well cut-price…

USD 1,195
Country Report

Tea in Pakistan

Jan 2024

Pakistan continues to be a nation of tea drinkers and in 2023, tea registered modest volume growth, party supported by continuing population growth. However, volume sales fall through foodservice channels, as consumers cut back on drinking in local…

USD 1,195
Country Report

Tea in North Macedonia

Jan 2024

In 2023, tea repeated its success from the previous year by yet again achieving a strong retail value growth rate and continuing on a path towards full recovery in retail volume terms following the negative impact of the COVID-19 crisis. Significant…

USD 1,195
Country Report

Tea in Ukraine

Jan 2024

Like most products, sales of tea suffered heavy losses in 2022 following Russia's invasion of Ukraine which led to a large number of consumers fleeing the country as well as a loss of territories. Sales were also impacted by temporary stock shortages…

USD 1,195
Country Report

Tea in Brazil

Jan 2024

After several years of dynamic growth, inflation and the readaptation of consumer preferences back to the “old normal” showed their claws, impacting consumers’ willingness to buy, and shifting their preferences and needs. This does not mean that…

USD 1,195
Country Report

Tea in Tunisia

Jan 2024

Like fresh coffee, loose black tea is monopolised by the Office du Commerce de la Tunisie (OCT) in Tunisia for importation and distribution. Due to financial constraints faced by the OCT, leading to an inability to settle payments with international…

USD 1,195
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