Sportswear

Health and exercise became even more important during the pandemic, with many local consumers believing it to be key for good mental health. Norwegians, who were already very outdoorsy, increased the frequency with which they undertook activities…

In 2023, after two years of strong growth fostered by the COVID-19 pandemic, which encouraged more locals to become active and drove demand for activewear, sportswear sales saw sales impacted as money-squeezed and insecure consumers limited their…

During 2023, substantial growth was witnessed in demand for football-related sportswear among the population of Hungary. More extensive media coverage of the national team's performances and the expansion of football stadiums across the country have…

Despite Poland's sustained high inflation in 2023, the prices for sports and sports-inspired clothing continued their upward trajectory, albeit at a slower pace than in 2022. Consequently, sportswear experienced significant sales growth in value…

The national team's World Cup success significantly boosted sales of national football t-shirts among both locals and tourists, attributing to impressive growth. Meanwhile, BD Morocco's collaboration with athlete Hadi Laabi for brand promotion…