Sportswear

Euromonitor's apparel and footwear market research reports look a...

Euromonitor's apparel and footwear market research reports look at value sales of apparel (clothing) and footwear (shoes and boots). Analysis covers key trends within womenswear, menswear, childrenswear, sportswear and apparel accessories, across 46 ...

Country Report

Sportswear in Nigeria

Jan 2024

Demand for sportswear was negatively impacted by the weak economy in 2023, which was caused by high inflation which weakened consumer spending power as the cost of living rose. Although the category registered healthy growth in current value terms in…

USD 1,195
Country Report

Sportswear in India

Feb 2024

The demand for sportswear experienced a substantial surge in the post-COVID-19 era, driven by a shift in consumer preference towards adopting a healthier and fitness-oriented lifestyle in India. This transformation is evident in the growing emphasis…

USD 1,195
Country Report

Sportswear in Brazil

Jan 2024

In 2023, Brazil emerged as a beacon of recovery after the tumultuous period marked by the global pandemic. The economic landscape of the country witnessed a transformative shift as it navigated the challenges of the post-pandemic era. The first year…

USD 1,195
Country Report

Sportswear in Canada

Nov 2023

Sportswear registers healthy growth in 2023, building on significant gains from the previous year. Growth moderates as consumer demand transitions back to standard drivers after the pandemic years, where athleisure and sportswear were favoured for…

USD 1,195
Country Report

Sportswear in Taiwan

Dec 2023

Despite substantial price hikes amidst rising inflation in Taiwan, growth in sportswear current value sales in 2023 is set to be slower than in 2022. This is mainly because falling purchasing power and heightened economic uncertainty have led most…

USD 1,195
Country Report

Sportswear in Sweden

Nov 2023

Despite facing a high degree of maturity, in 2023, sportswear will continue to display faster growth than the overall apparel and footwear industry. Sportswear performed relatively well during COVID-19, with consumers taking an even larger interest…

USD 1,195
Country Report

Sportswear in the Netherlands

Nov 2023

Sportswear is rapidly gaining traction within Dutch apparel and footwear, constituting less than a quarter of total value sales in 2023. This upsurge is predominantly driven by the growing popularity of sports activities and the prevalent preference…

USD 1,195
Country Report

Sportswear in Turkey

Nov 2023

As in other apparel categories, sportswear in Turkey is seeing significant activity in terms of collaborations between companies and brands. Collaborations have many advantages for brands, in terms of communication and marketing, as well as in terms…

USD 1,195
Country Report

Sportswear in South Korea

Nov 2023

In 2023, sportswear continues to post healthy growth, boosted by the full lifting of the mask mandate and consumers’ increasing participation in sports and outdoor activities. Some players stated that their manufacturing facilities struggled to keep…

USD 1,195
Country Report

Sportswear in Japan

Nov 2023

Sportswear experienced a double-digit current value decline in 2020 due to the pandemic. Consumers could not go out to enjoy sports or go to gatherings for yoga, for instance, due to home seclusion. However, in 2021 consumers were able to return to…

USD 1,195
Country Report

Sportswear in Norway

Nov 2023

Health and exercise became even more important during the pandemic, with many local consumers believing it to be key for good mental health. Norwegians, who were already very outdoorsy, increased the frequency with which they undertook activities…

USD 1,195
Country Report

Sportswear in France

Nov 2023

Sportswear is a winner in 2023, thanks to strong and ongoing athleisure and streetwear fashion trends, such as the popularity of sports-inspired footwear (eg sneakers), and hybrid styles whereby consumers mix sports-inspired apparel with more formal…

USD 1,195
Country Report

Sportswear in Chile

Nov 2023

Sportswear is the standout performer in Chilean apparel and footwear in terms of current value growth in 2023. While inflationary pressures have subdued demand for many apparel categories in general, sportswear’s growth remains positive due to the…

USD 1,195
Country Report

Sportswear in Colombia

Nov 2023

Brand loyalty remains a prominent aspect in the Colombian sportswear industry, with consumers often expressing strong preferences for established global brands, such as Nike and adidas due to their reputation for quality and performance. However,…

USD 1,195
Country Report

Sportswear in Saudi Arabia

Nov 2023

Sporting activities are a large part of the Saudi Vision 2030, and we are seeing this influence trends in sportswear and sports-inspired apparel and footwear, particularly so in menswear and increasingly so in childrenswear and womenswear. Notably,…

USD 1,195
Country Report

Sportswear in the US

Nov 2023

In the face of peaking inflation rates and declining consumer confidence in 2022, sports apparel and footwear outperformed the broader apparel and footwear industry. This trend has extended into 2023, with sportswear displaying remarkable resilience…

USD 1,195
Country Report

Sportswear in Romania

Nov 2023

Inflation and declining purchasing power generally drive down demand for non-essential products. Nevertheless, demand for sportswear continued to increase in both 2022 and 2023, showing that there is still considerable room for growth in a context of…

USD 1,195
Country Report

Sportswear in Hungary

Nov 2023

During 2023, substantial growth was witnessed in demand for football-related sportswear among the population of Hungary. More extensive media coverage of the national team's performances and the expansion of football stadiums across the country have…

USD 1,195
Country Report

Sportswear in Greece

Nov 2023

Although inflation is beginning to ease in 2023, average unit prices remain high, and local consumers have been forced to reduce spending on non-essential items, including apparel and footwear. Many consumers are trading down to cheaper brands of…

USD 1,195
Country Report

Sportswear in Austria

Nov 2023

Sportswear in Austria is starting to show signs of saturation after an excellent recovery from the Coronavirus (COVID-19) pandemic. Many consumers purchased sportswear/athleisure for comfort and ease during long periods at home in the wake of…

USD 1,195
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