Sportswear

Euromonitor's apparel and footwear market research reports look a...

Euromonitor's apparel and footwear market research reports look at value sales of apparel (clothing) and footwear (shoes and boots). Analysis covers key trends within womenswear, menswear, childrenswear, sportswear and apparel accessories, across 46 ...

Country Report

Sportswear in India

Feb 2024

The demand for sportswear experienced a substantial surge in the post-COVID-19 era, driven by a shift in consumer preference towards adopting a healthier and fitness-oriented lifestyle in India. This transformation is evident in the growing emphasis…

USD 1,195
Country Report

Sportswear in Nigeria

Jan 2024

Demand for sportswear was negatively impacted by the weak economy in 2023, which was caused by high inflation which weakened consumer spending power as the cost of living rose. Although the category registered healthy growth in current value terms in…

USD 1,195
Country Report

Sportswear in Brazil

Jan 2024

In 2023, Brazil emerged as a beacon of recovery after the tumultuous period marked by the global pandemic. The economic landscape of the country witnessed a transformative shift as it navigated the challenges of the post-pandemic era. The first year…

USD 1,195
Country Report

Sportswear in Germany

Dec 2023

Sportswear in Germany had a shy start to 2023, after the last quarter of 2022, when consumer confidence was at a record low. Despite initial pessimism about the economy in 2023, given the spike in energy prices, winter was less rigorous than…

USD 1,195
Country Report

Sportswear in Mexico

Dec 2023

In 2022, buoyed by post-pandemic recovery optimism, sportswear giants such as adidas and Nike significantly ramped up their import volumes. However, by 2023, the import volumes for these two brands were seeing a sharp decline, especially when…

USD 1,195
Country Report

Sportswear in Taiwan

Dec 2023

Despite substantial price hikes amidst rising inflation in Taiwan, growth in sportswear current value sales in 2023 is set to be slower than in 2022. This is mainly because falling purchasing power and heightened economic uncertainty have led most…

USD 1,195
Country Report

Sportswear in Turkey

Nov 2023

As in other apparel categories, sportswear in Turkey is seeing significant activity in terms of collaborations between companies and brands. Collaborations have many advantages for brands, in terms of communication and marketing, as well as in terms…

USD 1,195
Country Report

Sportswear in Sweden

Nov 2023

Despite facing a high degree of maturity, in 2023, sportswear will continue to display faster growth than the overall apparel and footwear industry. Sportswear performed relatively well during COVID-19, with consumers taking an even larger interest…

USD 1,195
Country Report

Sportswear in Spain

Nov 2023

Sportswear continued to recover in 2023, but the rate of growth slowed over the previous year, with retail constant value sales remaining below their pre-pandemic (2019) level. This slowdown was largely due to the difficult economic situation, with…

USD 1,195
Country Report

Sportswear in Portugal

Nov 2023

Although the short-term impact on sportswear was negative due to lockdowns and restrictions, COVID-19 has boosted consumers' interest in health and fitness. The pandemic has increased consumers' interest in long-term health, with a rising number of…

USD 1,195
Country Report

Sportswear in Norway

Nov 2023

Health and exercise became even more important during the pandemic, with many local consumers believing it to be key for good mental health. Norwegians, who were already very outdoorsy, increased the frequency with which they undertook activities…

USD 1,195
Country Report

Sportswear in Israel

Nov 2023

In 2023, after two years of strong growth fostered by the COVID-19 pandemic, which encouraged more locals to become active and drove demand for activewear, sportswear sales saw sales impacted as money-squeezed and insecure consumers limited their…

USD 1,195
Country Report

Sportswear in Hungary

Nov 2023

During 2023, substantial growth was witnessed in demand for football-related sportswear among the population of Hungary. More extensive media coverage of the national team's performances and the expansion of football stadiums across the country have…

USD 1,195
Country Report

Sportswear in Poland

Nov 2023

Despite Poland's sustained high inflation in 2023, the prices for sports and sports-inspired clothing continued their upward trajectory, albeit at a slower pace than in 2022. Consequently, sportswear experienced significant sales growth in value…

USD 1,195
Country Report

Sportswear in Morocco

Nov 2023

The national team's World Cup success significantly boosted sales of national football t-shirts among both locals and tourists, attributing to impressive growth. Meanwhile, BD Morocco's collaboration with athlete Hadi Laabi for brand promotion…

USD 1,195
Country Report

Sportswear in Greece

Nov 2023

Although inflation is beginning to ease in 2023, average unit prices remain high, and local consumers have been forced to reduce spending on non-essential items, including apparel and footwear. Many consumers are trading down to cheaper brands of…

USD 1,195
Country Report

Sportswear in Austria

Nov 2023

Sportswear in Austria is starting to show signs of saturation after an excellent recovery from the Coronavirus (COVID-19) pandemic. Many consumers purchased sportswear/athleisure for comfort and ease during long periods at home in the wake of…

USD 1,195
Country Report

Sportswear in Argentina

Nov 2023

Import restrictions and capital controls have driven a number of international sportswear brands to withdraw from Argentina in recent years. Several of those that continue trading in the country meanwhile have attempted to mitigate the challenges…

USD 1,195
Country Report

Sportswear in the United Kingdom

Nov 2023

Sportswear in the UK is maintaining its trajectory of robust growth, attesting to the enduring appeal of athletic-inspired fashion and the evolution of consumer preferences. 2023 has witnessed a continuation of key trends that have been shaping…

USD 1,195
Country Report

Sportswear in the Netherlands

Nov 2023

Sportswear is rapidly gaining traction within Dutch apparel and footwear, constituting less than a quarter of total value sales in 2023. This upsurge is predominantly driven by the growing popularity of sports activities and the prevalent preference…

USD 1,195
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