Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Sports drinks saw overall positive growth in retail volume sales in 2023. With the pandemic behind them, the everyday lives of Canadians have become more mobile. As such, sports drinks benefit from increased outdoor activities and gym training…
Sports drinks in Bulgaria is recording strong and stable growth in 2023, propelled by an increasing interest in outdoor sports and physical exercise, and a growing number of gyms. Alongside physical activity trends, there is a heightened awareness of…
Sports drinks was historically a category which saw little innovation, and was neglected by consumers, who searched for hydration via coconut water, which is plentiful in Brazil, or water. However, since 2021 the category has seen surprisingly…
Sports drinks is expected to register the highest volume growth among all sports drinks in 2023. That being said, this growth is from a very low base. With consumers increasingly looking to be healthier and more active, this is driving volume growth…
Sports drinks continues to grow from strength to strength and in 2023 is expected to register double-digit volume growth. One factor driving this healthy growth is an expanding consumer base. Not only are sports drinks consumed by athletes looking to…
Sports drinks continues to show growth in 2023, driven by an increasing demand that aligns with the rising demand for functional beverages. Sports drinks are being perceived as an alternative to functional drinks, an area still underdeveloped in…
COVID-19 boosted consumer's health consciousness and increased attempts to be more proactive about staying healthy and fit. When consumers were able and confident to spend more time away from home, many enhanced exercise routines outdoors and went to…
Inflationary pressures have been dampening volume growth within soft drinks, as the higher cost of living for consumers is tightening their discretionary spending. The surge in unit prices across most soft drinks categories has been impacting…
The new labelling law enacted in September 2022 requires that companies in packaged food and non-alcoholic beverages must use packaging labels to highlight high levels of sugar, fat or salt in their products. As a consequence, it is estimated that…
Volume sales of sports drinks continue to be low, with consumption confined to higher-income consumers who partake in sports. Unlike other countries, there is not a wider consumer base for those who see sports drinks as a way of boosting hydration.…