Sports Drinks

In 2023, Guatemalans were eager to resume activities outside the home. The fear of contagion from the COVID-19 Coronavirus was less relevant for the majority of the population, leading to the return of sports activities and socialising. As a result,…

Despite a weaker growth trend in 2023 compared to the previous year, the sports drinks sector experienced substantial growth owing to the increasing health consciousness among Nigerians, particularly middle and upper-income consumers. Manufacturers…

Sports drinks is expected to register continuing healthy volume growth in what is an emerging product area. With consumers increasingly looking to be healthier and more active, this is driving volume growth of sports drinks. There is also a cohort of…

Following a decline in sales due to the outbreak of COVID-19 in 2020, sports drinks continued to gain ground in 2023, posting increased off-trade volume and value sales. With no restrictions in place, Romanians have become more willing to engage in…

The competition to sports drinks in Slovakia in 2023 came increasingly from functional bottled water, including bottled water products positioned as being rich in minerals, such as magnesium. This was because of the overlapping of the potential…

Off- and on-trade volume sales of sports drinks fell during 2023. The category was hampered by low company engagement and a lack of new launches. Only a few sports drinks were available widely, which also limited purchases of such products. All…

Sports drinks continues to recover from the declines caused by the COVID-19 pandemic, a trend that has been in play since 2022. As the effects of the pandemic have diminished, people have re-engaged in sports activities and are back to using sports…

Though value sales are still relatively low for sports drinks in Georgia, it is expected to register healthy volume growth in 2023, in what is an emerging product area. However, distribution is still limited and sports drinks are mainly sold in…

2023 was the first year since 2019 in which New Zealand was largely free of COVID-19 restrictions, with no movement or gathering restrictions in place and the border fully open. As such, the year saw the full resumption of winter and summer sports,…

Off-trade volume growth for sports drinks in 2023 was up markedly on that recorded in 2022. This improvement was partly explained by the success of reduced sugar and sugar-free options introduced towards the end of the review period, which have…

Sports drinks was already a niche even before the pandemic, but what sales did exist registered heavy losses following Russia’s invasion in early 2022. Many men joined the armed forces in response to the invasion and as such were forced to give up…

Sports drinks in Singapore is set to record another year of positive total volume growth in 2023, benefiting from the full-scale hosting of various sporting events and the resumption of community running clubs across the island. Leading sports drinks…

Inflationary pressures have been dampening volume growth within soft drinks, as the higher cost of living for consumers is tightening their discretionary spending. The surge in unit prices across most soft drinks categories has been impacting…

Off-trade sales of sports drinks saw an improved performance in volume terms in 2023, compared to the previous year. The core consumers of sport drinks in Thailand are blue-collar workers, such as farmers, drivers and labourers, who were particularly…

COVID-19 boosted consumer's health consciousness and increased attempts to be more proactive about staying healthy and fit. When consumers were able and confident to spend more time away from home, many enhanced exercise routines outdoors and went to…

Currently, there is only a negligible presence of sports drinks in Kazakhstan and also very little consumer awareness. However, sports drinks could possibly see growth over the forecast period as Kazakhstan often follows European and Western trends.

Sports drinks in Serbia witnessed a notable increase in volume sales attributed primarily to the expanding consumer base. The awareness surrounding sports drinks continues to grow, with a broader spectrum of Serbians, not just athletes, becoming more…

In 2023, albeit from a relatively low base, sports drinks in Estonia experienced healthy growth in retail volume terms and fast growth in retail current value terms. The development and growth of the category was primarily driven by the increasing…

Sales of sports drinks in Latvia grew well for the second consecutive year in a row, with off-trade volume sales recording positive growth. Sports drinks are an emerging category in Latvia, and the health and wellness trend is bolstering sales as…

The sport drinks category is growing well in Slovenia, due to the growing importance of sports and fitness activities in Slovenia. Many individuals are now focused on being active while being more educated on the benefits that sports drinks offer.…