Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Sports drinks are gaining a foothold in Latin America, with growing interest in health and fitness driving sales and distribution. The two largest brands, Gatorade and Powerade, continue to increase sales through dynamic marketing efforts and an…
Sports drinks has seen strong growth in retail volume terms in 2023, which has been in large part due to the outstanding performance of the Generade brand from Industrias San Miguel del Caribe SA. The brand has energised the category thanks to its…
After experiencing significant off-trade and on-trade volume and current value growth in 2021 and 2022, sports drinks is set to continue to experience dynamic growth in 2023. The COVID-19 pandemic accelerated the health and wellness trend, which…
In 2023, off-trade volume and current value sales of sports drinks are set to record growth compared with 2022, due to an extremely hot summer. According to the Japan Meteorological Agency, the national average temperature from June to August was the…
Sports drinks has been one of the most dynamic categories within soft drinks in Norway with sales posting strong growth in retail volume terms despite the economic pressures facing the country. Sales have benefited from the increased focus on the…
While the growth of energy drinks remains more dynamic in South Africa, sports drinks remain popular with local consumers due to the greater participation in activities. Unlike energy drinks, sports drinks do not contain caffeine and work to aid…
Sports drinks in the United Arab Emirates remains a young category with further high growth potential following its dynamic performance in 2022 and 2023. The concept of fitness, increasingly integrated into consumers’ lifestyles, has only emerged…
Sports drinks was historically a category which saw little innovation, and was neglected by consumers, who searched for hydration via coconut water, which is plentiful in Brazil, or water. However, since 2021 the category has seen surprisingly…
Volume sales of sports drinks continue to be low, with consumption confined to higher-income consumers who partake in sports. Unlike other countries, there is not a wider consumer base for those who see sports drinks as a way of boosting hydration.…
The new labelling law enacted in September 2022 requires that companies in packaged food and non-alcoholic beverages must use packaging labels to highlight high levels of sugar, fat or salt in their products. As a consequence, it is estimated that…