Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Sports drinks is experiencing continuous growth, stimulated by the prevailing health and fitness lifestyle trend and exacerbated by the recent tap water crisis. Following the COVID-19 crisis, sales of sports drinks have shown robust retail volume…
The year 2023 marked substantial growth for hydrating beverage brands, propelled by a notable increase in the country's average temperature due to El Niño at the year's onset and in the latter half of the year. These weather patterns intensified the…
The aftermath of the pandemic resulted in a notable shift in consumer preferences towards products that emphasise health and wellbeing within various foods and beverages. This change has reverberated across various product categories, notably…
In 2023, Guatemalans were eager to resume activities outside the home. The fear of contagion from the COVID-19 Coronavirus was less relevant for the majority of the population, leading to the return of sports activities and socialising. As a result,…
The increases seen in sales of sports drinks in Ecuador in recent years can be attributed to a confluence of factors that reflect a broader shift towards a more health-conscious and active lifestyle. This multi-dimensional transformation in consumer…
Sports drinks has seen strong growth in retail volume terms in 2023, which has been in large part due to the outstanding performance of the Generade brand from Industrias San Miguel del Caribe SA. The brand has energised the category thanks to its…
In the post-pandemic era, Costa Ricans have resumed sports and exercise regimes, including group activities and competitions. Sports drinks has benefited from this return to normalcy as consumers use them to fuel during sports and/or refuel after…
Sports drinks are one of the soft drinks categories consumed on-the-go, typically after workouts at the gym, public fitness events like marathons or fun runs, or with organised sports. Aligning with the growing trend of healthcare and wellness, the…
Sports drinks has witnessed an impressive performance over much of the review period, with off-trade volume sales recording double-digit growth in 2021 and 2022. While volume sales in 2023 have marginally declined, overall demand remains…
Sports drinks was historically a category which saw little innovation, and was neglected by consumers, who searched for hydration via coconut water, which is plentiful in Brazil, or water. However, since 2021 the category has seen surprisingly…