Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Switch Energy has introduced three new flavours to its range as limited editions. In 2023, the brand offered 37 different flavours compared to Monster Energy’s 18 flavours, and Dragon’s 17 flavours. Interest in Switch Energy peaked when it introduced…
Tourism levels in South Africa showed signs of recovery in 2023, despite the macroeconomic backdrop of high inflation and rising food and fuel costs triggered by Russia’s war in Ukraine. This represents an improvement on 2021 and 2022, when…
During 2023, more consumers suffered from eye health issues due to much more time spent using technology, such as computers and laptops. At the height of the COVID-19 pandemic, children were unable to go to school or workers to their workplace and…
Demand for eyewear in South Africa continues to rise, despite the rising cost of living. Many local consumers are struggling financially and are prioritising certain goods over others. Additionally, South Africans are becoming more strategic in terms…
The number of financial cards in circulation is set to continue to increase in 2023, supported by a steady rise in the banked population and the intensified competition between issuers. Meanwhile, value transactions across categories such as debit…
Value sales of fine wines/Champagne and spirits is set to grow by 13% to total ZAR2.0 billion in 2023. This strong growth is partly the result of a consumer desire to indulge and enjoy themselves now that the pandemic is over. Socialising (at home as…
South Africans are feeling the financial pressure as the impact of high inflation and rising interest rates in 2023 have resulted in a household debt-to-income ratio, increasing from 61.6% to 62.1%. With rising fuel prices, the cost of going out to…
The consistent increase in the general cost of living in South Africa is pushing consumers to review how they spend their money. One way to achieve this is to prepare meals at home which would otherwise be purchased from retailers, or foodservice…
Many South Africans continue to struggle financially in 2023 due to the cost-of-living crisis, where high levels of inflation are impacting the cost of food, fuel and even mortgage and rent payments. Therefore, price-sensitive consumers are reducing…
Despite recording a positive performance in 2023, demand for fragrances in South Africa remained below pre-pandemic levels. This is because many local consumers continued to face economic pressures and prioritised essential beauty and personal care…