South Africa

Emalahleni and Pretoria are emerging as vibrant economic hubs in South Africa, with Emalahleni experiencing the fastest population increase between 2022 and 2027. Cape Town and Pretoria are set to lead in digital connectivity among cities, while…

Population expansion in South Africa will be propelled predominantly by natural increase up to 2040. Declining birth rates and rising longevity will encourage ageing; however, life expectancy will stay relatively low, and the country will remain…

From 2022 to 2040, South Africa's population growth will slow due to declining fertility rates, leading to childless households rising. Generation Alpha (15-30 age group) are set to overtake millennials as the most prevalent cohort. Ongoing…

Spectacles in South Africa remains a highly lucrative category, and dominates value sales of overall eyewear in the country. As many South Africans continue to face economic hardship, they are being forced to review their budgets and spend more…

White spirits in South Africa, as epitomised by gin and vodka, continued to record positive growth in 2023. Gordon’s Dry Gin aims to regain lost ground in gin by introducing two new flavours. Sunset Orange and Pink Berry have joined its other…

While the growth of energy drinks remains more dynamic in South Africa, sports drinks remain popular with local consumers due to the greater participation in activities. Unlike energy drinks, sports drinks do not contain caffeine and work to aid…

For many sports enthusiasts, sports nutrition is a vital part of their daily nutritional routine. Many consumers who use sports nutrition are generally active gym users or even play a sport. Sports nutrition products provide those who are exercising…

Since the pandemic, many consumers have adopted healthy lifestyles that include regular workouts or walks. This in turn has fuelled demand for sportswear, with sales remaining buoyant in 2023. While increasingly busy consumers may have less time to…

2023 is proving to be a tough financial year for South Africans due to double-digit food inflation, rising interest rates and rolling blackouts. Many categories have experienced single-digit unit price growth, which is placing pressure on volume…

Potatoes are a staple for many South Africans, comprising 95% total volume share of starchy roots. Therefore, a reduction in supply and price hikes are impacting local consumers. The supply of potatoes declined in February 2023 to the lowest…