Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, sustainability remained a key focus for consumers in South Africa, leading to growing demand for homewares such as kitchen utensils and other items made from eco-friendly materials. Products such as bamboo utensils and reusable silicone food…
Consumer demands continued to evolve in 2023, alongside the emergence of new technologies. One notable trend within home video was a growing demand for multifunctional smart TVs, which gave consumers the opportunity to stream their favourite shows…
Home products specialists in South Africa continued to record a fairly weak performance in 2023. From one of the lowest interest rates imposed by the South African Reserve Bank during the pandemic, mortgage rates continued to skyrocket in 2023 as the…
Remote/hybrid working measures in South Africa since the pandemic have changed consumers’ lifestyles, including placing greater pressure on their time. Busy consumers must juggle work with childcare commitments, including taking or collecting them…
Demand for home insecticides in South Africa continued to rise in 2023, with the country experiencing a surge in the presence and number of German cockroaches. Climate change oriented around wet and humid summers earlier in the year perpetuated the…
In 2023, value sales growth of home improvement in South Africa remained fairly flat, but some local consumers continued to be invest in their kitchens and bathrooms. Bathroom and kitchen renovations are some of the most popular as these are most…
Value sales of home furnishings in South Africa continued to rise in 2023. However, retailers have shifted to procuring more locally manufactured furniture following the high costs of shipping and supply chain delays. Local and global logistics…
In 2022, the lingering impact of heightened hygiene consciousness due to the pandemic continued to influence the performance of home care categories in South Africa. For example, bleach continued to see positive growth in 2022, even following the…
Overall demand for home care in South Africa remained stable in 2023, despite some variations in performance across the categories. While there may be a difference between high-income and low-income individuals in South Africa, the impact of elevated…
Towards the end of the review period, there was a growing demand for home audio and cinema products which did not require a lot of time to set up and operate, commensurate with increasingly busy lifestyles. One product to benefit from this trend was…
Overall value sales of home and garden in South Africa continued to rise in 2023, despite prevailing economic challenges in the country significantly eroding consumers' disposable incomes. These challenges stemmed primarily from the persistent rise…
Since the pandemic, consumers have slowly begun to prioritise their health and wellness. This in turn has led to growing sales of herbal/traditional products. For example, Clicks stocks a brand called Sela. Sela is a tea bag brand that is available…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
After being affected by restrictive lockdown restrictions, which resulted in the imposition of face masks and limited social gatherings, beauty specialists in South Africa are now benefiting from consumers’ revived routines, including returning to…
Many companies in South Africa are adopting a hybrid working model, a trend that was facilitated by the COVID-19 pandemic. Such a development has boosted volume sales of headphone products, which saw continued growth in 2023. The main reason behind…
There was a strong emphasis on natural ingredients within hair care in South Africa towards the end of the review period. An increasing number of consumers have moved away from potentially harmful chemicals in their hair care products and are…
Although retail volume sales of gum are expected to return to a slight decline in 2023, the category is set to record strong single-digit retail current value growth in 2023, primarily driven by price rises, value-added options, and flavour…
Lockdown restrictions imposed on shopping centres during the pandemic were particularly challenging for department stores in South Africa, which often occupy prime rentals in such locations. For Woolworths, the situation was worsened by civil unrest…
Sales of gardening hand tools in South Africa, such as sickles and weed pullers, continued to record current value growth in 2023. This can be attributed to the fact that gardening hand tools make tasks quicker and more efficient, enabling gardeners…
Rising interest rates and high inflation have impacted the development of larger format consumer foodservice establishments due to the greater costs involved. Thus, there is a focus on smaller format outlets. Market saturation in urban areas has…