South Africa

For many sports enthusiasts, sports nutrition is a vital part of their daily nutritional routine. Many consumers who use sports nutrition are generally active gym users or even play a sport. Sports nutrition products provide those who are exercising…

While the growth of energy drinks remains more dynamic in South Africa, sports drinks remain popular with local consumers due to the greater participation in activities. Unlike energy drinks, sports drinks do not contain caffeine and work to aid…

White spirits in South Africa, as epitomised by gin and vodka, continued to record positive growth in 2023. Gordon’s Dry Gin aims to regain lost ground in gin by introducing two new flavours. Sunset Orange and Pink Berry have joined its other…

Spectacles in South Africa remains a highly lucrative category, and dominates value sales of overall eyewear in the country. As many South Africans continue to face economic hardship, they are being forced to review their budgets and spend more…

From 2022 to 2040, South Africa's population growth will slow due to declining fertility rates, leading to childless households rising. Generation Alpha (15-30 age group) are set to overtake millennials as the most prevalent cohort. Ongoing…

Population expansion in South Africa will be propelled predominantly by natural increase up to 2040. Declining birth rates and rising longevity will encourage ageing; however, life expectancy will stay relatively low, and the country will remain…

Emalahleni and Pretoria are emerging as vibrant economic hubs in South Africa, with Emalahleni experiencing the fastest population increase between 2022 and 2027. Cape Town and Pretoria are set to lead in digital connectivity among cities, while…

PET bottles are the dominant pack type used for soft drinks in South Africa, as they are cost-effective, both in terms of production and transportation. The lightweight nature of the bottles reduces transportation costs, making them a practical…

The health and wellness trend is becoming increasingly entrenched in South Africans’ lives, although regular soft drinks such as carbonates retain higher share overall compared to reduced sugar options. While brands are adapting more to this trend,…

2023 has marked another tough year for consumers in South Africa, with double-digit food inflation, rising interest rates, and continuous rolling blackouts (loadshedding). Loadshedding has affected the entire supply chain, as well as consumers, as…