South Africa

Traditionally, shisha that incorporates the use of pipe tobacco in South Africa was marketed as safe, and made popular during social events due to a positive perception. It is a product that is fairly popular among the younger demographic. However,…

Despite the growing demand for e-vapour products, and the declining revenue and volumes of cigarettes in South Africa, the latter category continued to represent the largest value share within tobacco in 2023. In understanding this demographic, males…

Cider/perry in South Africa witnessed intensified competition in 2023 from other categories, driven by solid growth, marketing and the development by leading players and newer entrants. For example, Brutal Fruit, known for its RTD offer, has been…

Chocolate confectionery is set to record solid retail current value growth in 2023, driven by unit price increases of around 10% in most categories. Meanwhile, without innovation in terms of flavours, and digital campaigns, stronger volume declines…

Many local consumers remain extremely price sensitive in 2023 due to high levels of inflation impacting the prices of food, fuel, mortgage and even rent in South Africa. Hence, they are looking for value for money when they purchase childrenswear.…