Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Bath and shower in South African remained an essential category for many local consumers in 2023. Despite being financially challenged, much of the country’s population perceives bar soap as essential and tends to be included in most consumers’…
The average unit price of leavened bread in South Africa, which holds the highest retail volume share in baked goods, has increased significantly in 2023, resulting in another year of retail volume decline, following its weak performance the previous…
During 2023, many South Africans have been battling to survive financially. Due to consumers being cash-strapped, they have been prioritising the purchase of essential products, including items such as food, fuel, and mortgage or rent. With this…
Flexible plastic and folding cartons remained popular packaging types for dried baby food in South Africa (the second largest category in baby food packaging), as they are considered more lightweight and easy to transport, making them convenient for…
The average unit price of milk formula is set to see a double-digit rise in 2023 overall, due to inflation and rising production costs. The rising unit price of milk formula is set to result in a retail volume decline for this category in 2023, as…
Baby and child-specific products in South Africa remained resilient in 2023, despite a struggling economy. Many consumers continued to prioritise their children’s wellbeing, supporting further demand across the category. This ongoing positive…
South Africa is no longer facing the restrictions of the pandemic, employees have returned to offices and consumers are generally spending greater time outside of the home. This also means that hospitals are no longer full of patients requiring…
In 2023, sales via appliances and electronics specialists in South Africa were mainly driven by high inflation and currency depreciation, which directly influenced prices. The channel was also affected by lower demand from cash-strapped consumers,…
The performance of apparel and footwear specialists in South Africa continued to improve in 2023, due to consumers’ revived routines such as returning to the workplace and shopping centres. As inflationary pressure has been impacting disposable…
For many South Africans, apparel and footwear is perceived as a non-essential purchase, with price-sensitive consumers reducing their discretionary spending in 2023 due to the impact of high inflation on food, fuel and even electricity. Consumers are…